Leading Ladies

Spend the day with TRIP co-founder Olivia Ferdi as SheerLuxe goes behind the scenes of one of the UK’s fastest-growing wellness brands. In this episode, Georgie heads to Notting Hill to join Olivia – entrepreneur, mother of two and the powerhouse behind the cult calm-enhancing drinks brand TRIP – for a full day in her life, from an early morning spin class at 1Rebel and Lime biking through Holland Park to office drop-ins, product tastings and a deep dive into life at TRIP HQ. We explore how TRIP went from a kitchen-table idea to a global brand stocked everywhere from M&S to Erewhon, covering flavour development, upcoming U.S. launches, its TikTok Shop strategy, celebrity partnerships (including Joe Jonas, Ashley Graham and Alessandra Ambrosio) and a third appearance on the Sunday Times 100 list of the UK’s fastest-growing companies. Along the way, Olivia opens up about building a business with her husband, balancing motherhood and entrepreneurship, why calm, functional drinks are redefining wellness and what it really takes to scale at speed while nurturing team culture and family life. The day ends at the Sunday Times 100 Awards at the British Museum, where Olivia reflects on celebrating wins, staying grounded and creating a legacy brand in the wellness space.

Spend an inspiring day with Abisola Omole – or @AbiMarvel on Instagram – the creative force behind marketing agency The Apartment, lifestyle brand Arva Stories and interior design firm Studio Arva. From cultural reflections at Japan House to fashion moments at Tory Burch and styling sessions at Varley, Abi shares how she built her multi-hyphenate career – from starting a blog to becoming a sought-after voice in fashion and interiors. Along the way, she talks plus-size fashion, personal styling and how her aesthetic is deeply rooted in her values and heritage. We end the day at her beautifully styled home, where she unboxes PR packages, walks us through her wardrobe and introduces us to her drinks brand.

In this episode of our Leading Ladies of London series, we spend the day with entrepreneur and jewellery designer Alona Shelemy. Things kick off with a tour of the By Alona offices, before everyone heads to Hatton Garden to meet the craftspeople the brand regularly works with. After that, we tag along to a collaboration meeting with Jo Malone London before meeting Alona’s husband, Simon Jablon, who also happens to be the CEO and creative director of Linda Farrow. Alona then meets up with content creator Nadia Philips, before the day wraps up with a meeting at breast cancer support charity Future Dreams.

For our first episode of Leading Ladies of London, we go behind the scenes with Fashion Editor & Stylist, Bay Garnett. Olivia Wayne joins Bay for a day in her life, which includes a photoshoot for the National Gallery, lunch with London’s style set and endless iconic fashion stories…