Spend the day with TRIP co-founder Olivia Ferdi as SheerLuxe goes behind the scenes of one of the UK’s fastest-growing wellness brands. In this episode, Georgie heads to Notting Hill to join Olivia – entrepreneur, mother of two and the powerhouse behind the cult calm-enhancing drinks brand TRIP – for a full day in her life, from an early morning spin class at 1Rebel and Lime biking through Holland Park to office drop-ins, product tastings and a deep dive into life at TRIP HQ. We explore how TRIP went from a kitchen-table idea to a global brand stocked everywhere from M&S to Erewhon, covering flavour development, upcoming U.S. launches, its TikTok Shop strategy, celebrity partnerships (including Joe Jonas, Ashley Graham and Alessandra Ambrosio) and a third appearance on the Sunday Times 100 list of the UK’s fastest-growing companies. Along the way, Olivia opens up about building a business with her husband, balancing motherhood and entrepreneurship, why calm, functional drinks are redefining wellness and what it really takes to scale at speed while nurturing team culture and family life. The day ends at the Sunday Times 100 Awards at the British Museum, where Olivia reflects on celebrating wins, staying grounded and creating a legacy brand in the wellness space.