Fashion

Get ready for the festive season with Emma and Nana as they style four hero pieces in eight chic and wearable ways. From sequin skirts and sharp tailoring to metallic trousers and silk blouses, they show you how to build a standout partywear wardrobe without spending a fortune. The duo also share their signature styling tips – think elevated accessories, clever layering and the art of mixing textures to make even the simplest pieces feel occasion-ready. Whether you love Nana’s bold, glamorous approach or Emma’s more refined, polished style, you’ll find plenty of inspiration for every festive moment on your calendar.

Winter has officially arrived – and with snow forecast, now’s the perfect time to refresh your coat collection. In this SheerLuxe try-on, Polly shares her favourite pieces, from high-street heroes to standout investments. Expect everything from faux-fur trims and statement vinyl to classic wool, leopard print, shearling and this season’s must-have cape silhouettes. Polly talks through each style, including how to wear them for everything from winter weddings to nights at the pub, and why the right coat can instantly elevate even the simplest of outfits. See her top picks from brands including Mango, River Island, Rixo, M&S, & Other Stories, The White Company and more – and shop all the featured pieces via the links below.

On this instalment of Style Watch, Nana and Lu break down the biggest autumn/winter trends, from scarf-detail knits and coats to leather, mock croc and toe-cap slingbacks – plus, the high-street pieces that nail them best. The duo also discuss their winter styling hacks, including belting coats and wearing fine roll-necks under everything, colour stories (chocolate brown, burgundy, navy) and smart capsule updates like collarless blazers and tux jackets. They also share their new-in favourites from Mango, River Island Studio, COS, ARKET, Uniqlo, Massimo Dutti and some luxe lookalikes from Steve Madden, along with their latest accessory obsessions from The Row and Self-Portrait. Finally, they give you the inside scoop on some under-the-radar party-season labels to know, including Deme by Gabriella and Nigerian brand Hertunba.

Step inside the studio of Aimée Croysdill – the celebrity stylist behind some of the most iconic red-carpet looks in Hollywood. In this episode of SheerLuxe Style Insider, Aimée gives us an exclusive look at her styling process, as well as her archive of unforgettable couture pieces and reveals the stories behind some of her most-talked-about looks. With a client roster that includes A-listers like Olivia Cooke, Nicola Coughlan, Erin Doherty and Laura Haddock, Aimée shares what it’s really like to create award-winning looks, collaborate with world-class designers like Richard Quinn, Daniel Fletcher and Robert Wan, and bring fashion fantasy to life on the red carpet. She also opens up about her new Heist x Aimée Croysdill ‘Perfect Ten’ tights collection, her journey from dancer to stylist and how she juggles motherhood with her career.

Join the SheerLuxe and LuxeGen teams for an unforgettable country getaway as they take over a stunning Wiltshire manor house for the ultimate weekender in partnership with F&F. Over 48 hours, the team films, shoots and creates content spanning the worlds of fashion, interiors and lifestyle – all styled with the latest @FandFhome and @FandFclothing collections. From cosy autumn walks and dinner-party set-ups to sleepover-style podcast chats, get an inside look at how the SL team brings a major campaign to life. Tune in for candle-lit tablescapes, autumn fashion inspiration, marshmallow hot chocolates and all the ‘Style It Out’ moments along the way…

In this episode of SheerLuxe Style Insider, our fashion and creative director Lu Hough is joined by fashion authority and brand consultant, Gabriele Hackworthy, at The Invisible Collection to get her tips for building the ultimate working wardrobe. Known for her effortless approach to style and eye for timeless tailoring, Gabriele breaks down the key pillars of a professional wardrobe – from androgynous suiting and classic investment pieces to the modern styling hacks that make workwear feel fresh and fashion-forward. She reveals how to update your look for 2025, the designers she looks to for inspiration (including Celine, Saint Laurent and Givenchy) and how to get more wear out of the pieces you already own. Expect smart advice on layering, colour palettes and accessories – plus, simple tweaks to take your outfit from desk to dinner.

In this episode of SheerLuxe Fashion, we take you behind the scenes of our first-ever fashion collaboration – a partnership between SheerLuxe Middle East and Dubai-based brand, Wear That. On the initial call, the two teams discuss the vision for the collection and review fabric samples, before later refining the designs and ensuring each piece embodies the SheerLuxe essence of modern femininity. We then discuss the creative direction for the upcoming shoot and, as the launch approaches, we hear from various team members and influencers involved in the project. Finally, the episode wraps up with a glimpse into the launch event – a celebration of hard work and a chance to see the designs finally come to life.

This week on SheerLuxe Fashion, Anna Bromilow shares her ultimate autumn/winter wardrobe edit, featuring all the timeless staples and high-street heroes that define her chic, polished style. From Zara’s effortless tailoring and H&M’s trend-led pieces to Massimo Dutti’s elevated classics, Anna explains how to mix high-street finds with designer icons for a look that feels both current and curated. Expect expert styling tips, outfit inspiration and plenty of ideas to refresh your wardrobe for the new season.

This week on SheerLuxe Fashion, Charlotte Collins, Lu Hough and Nana Acheampong round up all the highlights from fashion month. Spanning New York, London, Milan and Paris, the trio share their standout moments from the shows, including Burberry, Bottega Veneta, Carolina Herrera, Calvin Klein and Dolce & Gabbana. Expect honest reactions, expert insights and plenty of style inspiration as they break down the trends, collections and runway looks set to define SS26.

This week on SheerLuxe Fashion, Nana and Lu take on an autumn styling challenge, creating chic looks using five of this season’s hottest colours: olive, pink, red, burgundy and brown. From statement outfits to everyday looks, they show you how to work the trending shades into your wardrobe with ease. Tune in for plenty of fashion inspiration and clever styling tips to help you elevate your autumn/winter wardrobe.

Welcome back to our final Autumn denim styling series with Primark. In this episode, Karina styles three stunning evening looks. She shares her styling tips for curvy girls, focusing on the perfect jeans and how to elevate your outfit with accessories. From chic double denim to the classic "jeans and a nice top" combo, she takes you through the best looks for autumnal evenings. In case you missed it, check out part 1 & 2 of this series where we show you how to style denim for workwear & an off-duty look – plus, don't forget to check out all the featured styles in-store at Primark or online via Click and Collect...