INSIDE SL

Welcome to our exciting project in collaboration with luxury paint brand V&CO. After launching a palette of eight colours named after various SheerLuxe team members, we're diving into phase two by transforming a room in Charlotte’s house. We discuss the main colours we'll be using: The Charlotte, a deep blush, and The Georgina, a burgundy. Our goal is to create a versatile guest bedroom that can also serve as a cosy living space – a stunning daybed doubles as a sofa, while stylish pouffes, a wooden coffee table and warm rug all complement the room's colour scheme. Charlotte also gives us a sneak peek at the rest of her home, highlighting some of her favorite pieces along the way. If you’ve fallen in love with any of these shades, V&CO also offers a colour-matching service – so you can bring them to your own walls in their Dead Flat Matt finish or if you’re looking to create a colour that’s completely bespoke to you, (they can match anything).

Welcome back to SheerLuxe BTS! It’s back-to-school season and Georgie kicks us off by taking us through her schedule, which includes some exciting internal meetings and a special podcast recording with Lucy Williams and Missoma founder Marisa Hordern, as they celebrate their ten-year partnership. She also touches on her upcoming interview with Chrissie Rucker, founder of The White Company, who recently celebrated 30 years in business. Laura and Charlotte give us the debrief on our collaboration with V&CO and Vanessa shares her creative concept for the Christmas Gift Guide. Georgie leads the full house meeting and we give you a first look at our newly designed show set. Meanwhile, it’s Eloise’s work hen and the celebrations are in full swing all day – from cowboy hats and morning tequila shots to a night out in Clapham…

In this episode we’re giving you an exclusive behind-the-scenes look at Liberty, one of the UK's most iconic department stores, as we celebrate its 150th anniversary! We meet the talented teams that curate Liberty's unique product offerings and explore how they blend modern trends with the store's rich heritage, and discover the creative process behind their latest collections, including the inspiration drawn from Liberty's extensive archive of 65,000 prints. We also dive into the world of fashion, beauty, and homeware, discussing everything from innovative fabric techniques to the importance of storytelling in product design with key team members, as they share insights on their roles, the store's marketing strategies, and how they engage with customers both in-store and online.

Join us for a BTS look at CGC, one of the UK’s leading beauty PR agencies. In this episode, we spend the day with founder & beauty PR icon Clare Goodwin, and her talented team, as they share insights into the world of beauty communications & brand storytelling. Clare discusses her journey from launching the agency eight years ago to expanding into the US and the Middle East, and we also hear from team members about their roles, the exciting projects they’re working on & the rewarding aspects of their jobs.

Welcome back to another episode of SheerLuxe BTS! This week, join us at a party for our sister company & in-house talent management agency, BLUSH Talent MGMT. The SL team & our roster of BLUSH creators get together for a games night & drinks…

Welcome back to another episode of SheerLuxe BTS! This week, editor-in-chief Charlotte Collins & SLMan associate editor Harvey James host our first SLMan dinner at MR PORTER. Watch along to meet our roster of incredible guests & make sure you’re following across all our social channels to keep up with our content…

Welcome back to SheerLuxe BTS! In this episode, join us for a team social afternoon. First up, we enjoy a delicious lunch from one of our favourite local spots, Pique, catch up with Georgie and discuss the team’s sportswear choices ahead of the game, as well as check in on a quick AI creator meeting. We then head out to Clapham Common for a game of rounders in the sun, and the team quickly gets competitive…

Join the team for an exciting episode of SheerLuxe BTS in Dublin, Ireland, for the next city takeover. First, the team checks in at The Westbury, has brunch at Alm and heads over to Brown Thomas to try on an amazing assortment of pieces, meet the Brown Thomas team and take you behind the scenes on social content. They then taste test some local food and drink, before enjoying dinner at Floritz. The following day, they get brunch at Vada and visit the Trinity College grounds, before going back to the hotel to get their hair and make-up done for the Brown Thomas x SheerLuxe event.

Join Lu and Sapna for a day of PR appointments and press previews to get an exclusive first look at the new-season collections from some of our favourite fashion brands. From high-street heroes to luxury labels, the two visit a selection of showrooms to check out the latest pieces from Mango, ba&sh, Erdem, Stella McCartney, Samsøe Samsøe, American Vintage, TOVE, Aje, Kitri and more. With plenty of fashion inspo on offer, this is your chance to get a sneak peek at AW25’s biggest trends… Plus, let us know in the comments which pieces caught your eye!

Welcome back to SheerLuxe BTS. This time, we take you behind the scenes on our journey to build & launch the new SheerLuxe Community App. First, join the marketing team during their initial meetings with our agency The Dots, and their founder Pip. We give you an insight into how & why we started this project, and Lucielle also takes us through the goodie bags she’s packing for our founding members before the wider team then gets a first look at the app’s layout & functionality. We then chat to Georgie about her motivation & reasoning behind transitioning our SheerLuxe Community website hub over to an app space. Finally, we start setting up for our app launch party in the office, where we pack some goodie bags, decorate the space & prepare food & drinks, until over 80 of our founding members join the team to celebrate the launch of the app.

Welcome back to an exciting episode of SheerLuxe BTS, where Olivia Wayne is reporting live from the red carpet at the premiere of new spy movie, Black Bag. From Director Steven Soderbergh, Black Bag is a gripping spy drama about legendary intelligence agents George Woodhouse and his beloved wife Kathryn. When she is suspected of betraying the nation, George faces the ultimate test – loyalty to his marriage or his country. Featuring a star-studded cast including Cate Blanchett, Michael Fassbender, Tom Burke, Naomie Harris, Marisa Abela and Regé-Jean Page, tune into this episode to hear everything from the the cast’s favourite moments from filming, to their red carpet fashion choices, favourite spots in London & more…