How To Do One Thing Really Well, With Pip Durell
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How To Do One Thing Really Well, With Pip Durell

In 2017, former fashion journalist Pip Durell decided to launch With Nothing Underneath – a clothing brand focused on one thing: great shirts. By eschewing trends and putting the focus back on quality and sustainability, Pip has made WNU one of the most covetable brands out there – just ask loyal customer Meghan Markle. Here, Pip tells us more about how she got the business off the ground and how she balances her future growth ambitions with the brand’s core identity.