/ 10 February 2018

How To Wear The Pink Make-Up Trend

Feminine, fresh and surprisingly easy to wear, pale pinks are big beauty news this season and just in time for Valentine’s Day, too.

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From kiss-me-quick lips to lit-from-within skin, soft pink hues can look natural and flattering if you know how to work them. We went straight to the experts for their golden rules on how to get the look…

Can all-pink make-up work for the evening?

“Absolutely. Use soft pink shades all over for a subtle day look or amplify the look for evening by adding more colour, but just in one area – think a brighter blush or a deeper pink lipstick.” – Jessica Kell, make-up artist

“Amp up an all-pink daytime look by adding an aubergine shade to the outer corners of the eyelid, and drag and nestle into the lower lashes using a pencil brush – this will add a gorgeous smoky effect to the pink. Remember lashings of mascara and you’ve just taken this look from day to night.” – Olivia Todd, make-up artist

How to ensure it’s flattering?

“Those with redness around the eye area or blemishes should make sure to conceal and neutralise the area properly before wearing pink make-up. Invest in a hard-working concealer and colour corrector for the best results.” – Jessica Kell

“To keep the look fresh, make sure your skin is gorgeous and glowing – try using Charlotte Tilbury’s Wonderglow under your foundation. Also stick with a cream blusher – they blend far easier and will add a healthy flush to the apples of the cheeks.” – Olivia Todd

Does pink really look good on eyes?

“Both matte and metallic shadows work well when it comes to the eyes, but be sure to look for shades with rosy undertones, as light colours will work best to illuminate your features. Don’t forget to add black mascara to define the eyes for the most flattering effect.” – Jessica Kell

“Subtle and softer pinks will make paler complexions pop while darker skin tones can afford to go for something more pigmented.” – Olivia Todd

Any tips on choosing a pale pink lip colour?

“As with blusher, follow the natural undertones of your skin to find the best shade – yellow undertones look natural with peachier hues, while those with red tones should choose a pink shade.” – Jessica Kell

“You can’t go wrong with a pinky nude – it suits everyone, as it’s the colour of most people’s lips. A tip is to go with the natural colour of your lips as a base and maybe go a shade brighter if you want to make a statement; Pillow Talk by Charlotte Tilbury is one of my favourites.” – Olivia Todd