9 New Mascaras Changing The Beauty Game
By Terry Lash-Expert Twist Brush, £25
WHY WE RATE IT: The ultimate day-night offering, the genius switch on this mascara will up your lash game in seconds. With two different brushes in one wand and a formula packed with jojoba and avocado, a fuller flutter is just a twist away.
NYX Professional Makeup Worth The Hype Mascara, £9
WHY WE RATE IT: The latest launch from brand of the moment NYX, this mascara really is worth the hype. Volumising and lengthening in a flash, the buildable formula guarantees a wide-eyed effect. Plus, with change from a tenner what’s not to love?
Benefit BADgal Bang Mascara, £21.50
WHY WE RATE IT: Brimming with aero-particles derived from space technology, Benefit’s cult-in-the-making mascara really will leave your lashes bigger and bolder than ever. The innovative bendy brush will coat even the teeniest of lashes too.
Buxom Big Tease Plumping Mascara, £18
WHY WE RATE IT: On par with Buxom’s legendary plumping glosses, this mascara delivers serious volume for noticeably longer lashes. We were bowled over with the ultra-black pigment and rate its longevity ten out of ten.
Elizabeth Arden Standing Ovation Mascara, £22
WHY WE RATE IT: Packed with marula nut oil and antioxidant-rich panthenol, this ultra-nourishing formula is ideal for those looking to grow their lashes. The supersized brush promises show-stopping results to boot.
MAC False Lashes Extreme Black, £12
WHY WE RATE IT: Intensely inky, this lightweight mousse-like formula creates the illusion of lash extensions with none of the faff. Like your lashes to make a statement? Look no further.
Iconic London BOOM LASH Mascara, £20
WHY WE RATE IT: ICONIC London’s first-ever mascara was certainly worth the wait – the flexible comb plumps lashes as well as lengthening and lifting them for a fuller lashline. The ultra-black formula has even been supercharged with colour boosters to brighten sleep-deprived eyes.
Estelle & Thild BioMineral Volume Mascara, £21
WHY WE RATE IT: With its organic credentials, Estelle & Thild’s high-impact mascara is one to try if you’re looking to cut back on your toxic load. The quick-dry formula leaves lashes looking deeply black and smudge-free for hours.
Eyeko Yoga Waterproof Mascara, £19
WHY WE RATE IT: This Korean-made waterproof formula is infused with matcha, botanical extracts and vitamin E for an antioxidant boost. Guaranteeing lift and curl, it’s no wonder the beauty world’s gone mad for Eyeko’s latest launch.
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