20 Beauty Buys Under £20 We Love
All products on this page have been selected by our editorial team, however we may make commission on some products.
Magnetic Eyeshadow, £13.99 | Kiko
Kiko is known for its highly pigmented eyeshadows and these have a powder texture which glides on like a cream. With soft shimmer particles, they catch the light and won’t flake or crease as the night – or day – wears on. Simply sweep on using your ring finger and add extra layers for more intensity. With four shades available – from forest green, to soft lilac and golden, shell tones – there’s something for everyone.
Available at KikoCosmetics.com
Perle De Coco Roll-On Perfume, £13 | & Other Stories
If you want a new travel perfume, make it this one from & Other Stories. Compact and easy to throw in your bag, the scent combines notes of warm vanilla and sweet caramel – a bit like a well-fragranced SPF. Dab it onto pulse points on hot summer days when you need to hit refresh.
Available at Stories.com
Vital Hydra Solution Biome Water Cream, £12 | Dr.Jart+
Inspired by the ‘Jello skin’ trend, this new Water Cream from Dr Jart+ is designed to give your complexion that plump, glossy look. With prebiotics, three levels of hyaluronic acid and glycerin, the gel texture pushes moisture deep into the skin to brighten and hydrate. Plus, the satisfyingly cool feel makes application a dream. Massage it into damp, clean skin for best results. You’ll see results immediately – think dewy skin that’s ready for make-up.
Available at LookFantastic.com
Easy Highlighter Wand, £20 | Charlotte Tilbury
Charlotte Tilbury is catering to the wet-look skin trend with this new highlighting wand. Transparent in texture, with just a slight tint, the texture is similar to Vaseline, but without the tell-tale stickiness. It reflects the light beautifully with zero shimmer, while the glow it leaves behind is best described as ‘facial fresh’. Use it on the highest points of your face, or where the sun would naturally hit it – think cheekbones, the bridge of your nose, and even over your eyelids.
Available at CharlotteTilbury.com
Hydrabeam Sheer Brightening Under Eye Concealer, £20 | Saie
We’re yet to meet a Saie product we didn’t like. The latest addition to its popular range is this brightening concealer – full of hydrating cucumber, squalane and glycerin, it’s the definition of a skincare-make-up hybrid. Velvety in texture, it glides on without ever pulling or tugging at the skin and the formula is dewy, while still being full coverage enough to conceal uneven tone. Unlike some concealers on the market, it never feels tight or drying – the weightless feel is hard to beat.
Available at CultBeauty.co.uk
Rosemary 3-In-1 Treatment For Hair, £15 | Aromatica
We love products that tick several boxes at once. This hair treatment from Aromatica uses sea salt and rosemary oil to get rid of dirt and product build-up, while simultaneously nourishing dry, damaged strands. You only need to use it a couple of times a week to see results, and when you do, make sure it’s always after a thorough shampoo. Leave it on for two to three minutes – or longer – before rinsing it out and following up with a conditioner. If you want it to work harder, put a cap on top while it’s on your hair and let the steam from the shower supercharge the benefits.
Available at Melon&Starfish.com
Butter Clean Makeup Meltdown Cleansing Balm, £15 | Revolution X Sali Hughes
Those who like a thick, rich cleansing balm will love this one from the Sali Hughes x Revolution line. Using hyaluronic acid, squalane and jojoba oil, it transforms into a creamy lather on contact with water. As you massage it in, it gently sweeps away make-up, dirt and excess oiliness, leaving your skin feeling smooth and mattified afterwards. Great for those prone to sensitivities, or anyone looking for a moisture hit.
Available at RevolutionBeauty.com
Floratint Desert Rose, £16 | Benefit
Benefit’s iconic Benetint has a new sister – Floratint. Offering a soft flush of colour, the stain lasts for hours and works on both the lips and cheeks. It never feels too harsh, either – the water-like texture keeps everything hydrated and smooth, preventing any flakes or dry patches forming throughout the day. Swipe on a single layer for something sheer, or layer up for a bit more impact.
Available at JohnLewis.com
Limitless Soft-Matte Foundation, £14.99 | Zara
With an impressive 51 shades available and three different undertones, Zara has tried to include everyone with this new Soft Matte base. The light-matte texture offers medium coverage, but it’s easy to build up in the areas where you need it. Designed to control oil, but not completely eliminate healthy sheen, it’s ideal if you want a hint of natural skin showing through. Never too heavy or overbearing, you’ll find it wears well throughout the day, with no creasing or flaking. A great foundation for those on a budget.
Available at Zara.com
Tea Tree Oil & Citric Acid Purifying Tonic, £14 | Carbon Theory
If you suffer with breakouts or under-the-skin spots, this exfoliating tonic is a game changer. Brimming with gentle tea tree oil, grapefruit and citric acid, it goes down deep into pores to remove bacteria and get rid of any product build-up for clearer, brighter-looking skin. The thin consistency means it never feels heavy or too abrasive. Simply apply it with your fingers – a cotton pad will soak up too much formula – onto freshly cleansed skin to see a difference.
Available at Boots.com
Rose Hydration Mist, £20 | Fresh
Keep this skin-softening mist desk-side for a quick hydration hit during the day. Brimming with rosewater – an ingredient make-up artists love – it floods skin with moisture and evens out tone – something 89% of people agreed on. Mist this on pre-make-up to prime skin, or afterwards to lock everything in place. It’s great for sensitive skin types or anyone suffering with tightness.
Available at JohnLewis.com
My Chiselled Cheek Brush, £19.50 | MyKitCo
Founded by make-up artist James Molloy, MyKitCo makes seriously impressive brushes. Using soft, densely packed bristles, every brush is worthy of a place in your make-up bag, but right now it’s this handy chiselled applicator, which is slanted and designed to hug every contour of your face, that gets our vote. It works with every formula – from creams to powders and liquids – for a flawless finish every time.
Available at MyKitCo.uk
The Retouch One Face Mist SPF30, £18 | Hello Sunday
Previously, you could never wear SPF over your make-up for fear of the dreaded white cast. That’s all changed thanks to Hello Sunday – our new go-to summer brand. Incredibly lightweight, it coats skin to protect it against UV rays, pollution and blue light. It never interferes with any other products you’re wearing either. Spray it on whenever you need some added protection – you’ll love how the fragrance-free formula never causes irritation.
Available at BeautyBay.com
L’Eyeliner, €25 | Rouje
Liquid liners don’t get much chicer than this. With a fine nib and jet-black pigment, use it to create thick or thin feline flicks. Better still, the glossiness it leaves behind looks and feels expensive. Even liner novices will find the flexible tip easy to use.
Available at Rouje.com
Cleansing Micellar Water, £7.95 | No7
Every bathroom cabinet needs a good micellar water, but some perform better than others. This one from No7 uses vitamins C, E and B5 to brighten and strengthen skin, while the watery formula latches onto dirt and make-up – even waterproof mascara – to melt it away for clean, hydrated skin. At just £7.95, it’s a great, everyday staple and is gentle enough to be used on the eyes and lips, too.
Available at Boots.com
Thick It. Stick It! Brow Mascara, £11 | NYX Professional
A little goes a long way with this new brow mascara. With added plant fibres, the gel latches onto brows to mimic the appearance of real hairs – ideal for adding volume to sparse areas, as well as better shape. Once it’s set, it won’t budge – it’s completely waterproof and transfer free, so it stays put all day.
Available at Boots.com
Wake Up Beautiful Dream Jelly Face Wash, £16 | Pacifica
The summer months call for a lightweight cleanser. Enter this one from Pacifica, which is designed to hydrate and remove make-up. Full of hyaluronic acid, hibiscus flower and rose extract to ensure moisture is locked into the skin long after you’ve rinsed the formula away, it gets rid of even the most stubborn make-up, so there’s no need for a double cleanse. Afterwards, you’ll notice skin looks brighter and more radiant, too.
Available at CultBeauty.co.uk
Loofah Exfoliating Back Strap, £6 | So Eco
Ideal pre-tan or for those with ‘bacne’, this clever exfoliating back strap gets rid of dead skin cells and improves the appearance of under-the-skin bumps. Use it with a cleanser or soap for gentler results – or go dry for a more abrasive and invigorating scrub. As it’s designed with sensitive skin types in mind, you never have to worry about irritation or redness. A shower essential.
Available at BeautyBay.com
Multi-Peptide Lash & Brow Serum, £12.40 | The Ordinary
Probably one of The Ordinary’s most anticipated launches, this lash and brow growth serum is already a hit. Using peptides, caffeine and hydrating panthenol, it stimulates the growth of hair over time for thicker, fuller results. Plus, it’s gentle – unlike similar formulas on the market, it never stings or causes irritation. Just be sure to use it consistently to see results – think regrowth in sparse areas and better density overall.
Available at The Ordinary.com
Makeup Mist, £11.50 | Lily Lolo
More than just an effective setting spray, this mist contains aloe vera and panthenol – two key ingredients which lock moisture into the skin for a dewy, hydrated glow. Spritz it onto your face after you’ve applied make-up and you’ll find it lasts far longer. Ideal for the summer months, it isn’t sticky, while the added antioxidant – green tea leaf extract – offers a layer of protection against aggressors like pollution.
Available at LilyLolo.co.uk
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