The Trending Beauty Products That Live Up To The Hype
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The Trending Beauty Products That Live Up To The Hype

TikTok and Instagram are great places to learn about the latest beauty launches, but when so many products go viral, it can be hard to know which ones truly deserve the hype. That’s why we decided to put some of the biggest contenders to the test – here’s what came out on top…

All products on this page have been selected by our editorial team, however we may make commission on some products.

Pro-Collagen Rose Micro Serum, £90 | Elemis

Rated not only for its satisfying texture and unique formula, this serum also delivers 72 hours of hydration. Designed using rose micro-droplets and an oil-in-serum technology, it’s packed with hyaluronic acid and antioxidants which work to strengthen and support the skin’s barrier. Lightweight, we recommend this in the AM or PM for all-day hydration after cleansing and before any heavier creams.

Available at JohnLewis.co.uk


Honey Lip Care 10ml Rêve De Miel, £16 | Nuxe

Nuxe’s lip oil is gaining attention for more than just its cool packaging. Coming from a brand we all know and love for body oils, this is a moisture-locking, lip softening winner. It works hard to repair dry and damaged lips, making it a beauty bag essential for these dry winter months.

Available at Nuxe.com

Skin Suntouchable! Whoa Glow SPF 30, £14 | Elf Cosmetics

We all know SPF is a year-round priority, so it’s no wonder social media is going mad for this hybrid product. ELF has an invisible version available, but this SPF features a light tint that’s perfect for subtly adding a blurred effect and coverage to the skin. Wear it underneath your everyday foundation as a primer or on its own for a glowy natural look.

Available at BeautyBay.com


Spoilt For Choice Hair Oil 100ml, £55 | Larry King Hair Care

This new launch gained popularity after founder Larry King himself shared it on socials. Working to strengthen, add shine and nourish strands with ease, it’s the perfect product to use pre-heat or to tame frizz. It has a light and unique rosemary scent too. The pro tip is to apply it to the scalp before performing a head massage – this will stimulate better blood flow, feed healthy nutrients and proteins to the hair follicles, condition and promote hair growth.

Available at HarveyNichols.com


Glossy Bounce Hydrating Lip Oil, £18 | Saie

With enough pigment to make an impact, and a nourishing formula packed with skin-loving ingredients, this is such a versatile hero. TikTokers are applying it on top of liners to add colour and shine, or simply wearing it as is to hack that ‘clean girl’ look. A top tip is to overline your lips with a neutral liner, then go over the top with this lip oil all over for a naturally plump finish.

Available at CultBeauty.co.uk

After Party Light Reflecting Setting Powder, £34 | NARS

Finely milled and with a near-invisible presence, this translucent powder is going viral for a reason. It promises to blur fine lines, set foundation and create a subtle brightening effect, though we also love that it’s designed in an easy-to-transport compact – making it a handbag must-have.


Available at NARS.co.uk


Shade & Illuminate Blush, £68 | Tom Ford

Tom Ford's Shade & Illuminate range went viral after Mary Phillips — MUA to Hailey Bieber, Kendall Jenner and more — used it in one of her videos. Now social media is discovering the brand's shade and light blushes. With two complementing shades in one palette, plus a range of varying colours, Tom Ford teams a pigmented, blendable colour with a radiant, fine highlight for a hybrid product that ticks a lot of boxes.

Available at Selfridges.com


 

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