How To Recycle Your Beauty Products Properly
CREATED IN PARTNERSHIP WITH JOHN LEWIS & PARTNERS
BeautyCycle Explained…
Unique to John Lewis, the BeautyCycle recycling service was hugely popular from its market-leading national launch in 2019. Offering members of the ‘My John Lewis’ loyalty programme the chance to recycle empty make-up, skincare and beauty products from any brand, in store, the idea was born out of customers’ own desire to be more mindful about what they buy and gain better understanding about what happens to products once they reach the end of their life. This prompted the high-street retailer to create BeautyCycle, with a mission to eliminate the idea of waste. According to a statistic from Zero Waste Week in 2018-2019, the cosmetics industry produces 120 billion units of packaging yearly, so services like this are more important than ever – especially as many council recycling systems don’t accept beauty products due to the complexity of their packaging.
How It Works For You…
You can bring in five or more empty beauty products to your nearest John Lewis Beauty Hall – simply hand them over at any beauty counter while you make your next purchase. Remember to show your ‘My John Lewis’ card, too, as this will ensure you get £5 off.* Even better, from the 19th April to the 3rd May, your reward will be doubled*, so you’ll receive £10 to spend instead – just remember to bring in five products or more, no less. As for how the system works, empty packages will be separated into metals, fibres and plastics before each component is recycled or moulded into new products – think storage containers, outdoor furniture or plastic lumber.
Why It’s Worth Doing…
Since the scheme’s inception, more than 26,000 customers have recycled with John Lewis, saving 231,000 products from going to waste in landfill – making it an initiative to be proud of. Make sure you sign up to be a ‘My John Lewis’ member to get involved – it’s completely free and the process is seamless. Once you become a member, you can enjoy special vouchers, exclusive events and much more.
Other Ways To Be More Conscious…
When it comes to being more eco-friendly, how you dispose of your products is important, but so are the purchases you make. John Lewis now stocks a host of efficacious brands that are committed to eco-friendly practices – from REN Clean Skincare, to Evolve Beauty, Susanne Kaufmann and fragrance brand Floral Street. Look out for Le Labo, too, whose fragrances are hugely popular worldwide for their vegan ingredients, potency and refillable packaging.
Shop Our Favourite Conscious Beauty Buys...
Visit JohnLewis.co.uk for more information & how to sign up.
Ts & Cs: * 1. From 19 April 2021 - 3 May 2021 the BeautyCycle reward entitles My John Lewis members to double the usual £5 off reward to £10 off their next beauty purchase when they recycle a minimum of five used beauty products from any brand.
2. £10 off has to be redeemed at the point of exchange.
3. Reward redeemable once per visit at any John Lewis & Partners shop with a Beauty Department.
4. Only one offer can be used per transaction - for example, BuyBack and BeautyCycle rewards cannot be redeemed in the same transaction.
5. Reward cannot be redeemed on electrical items or home fragrance.
6. Customers must present their My John Lewis card to be scanned.
7. No cash alternative available.
8.Used products must be empty.
9. We can accept the following items: all beauty jars, tubes and caps (including glass), shampoo/conditioner bottles and caps, non-pressurised hair spray bottles, lip beauty products (tubes, lipstick, lip balm), mascara tubes, eye liner pencils and cases, eyeshadow tubes/palettes, concealer/foundation tubes/sticks. We cannot accept the following items: aerosol cans, perfume bottles, nail polish bottles, hairbrushes, toothbrushes, and any electronic items such as blow dryers and straighteners.
10. Participating stores are as follows; John Lewis Oxford Street, John Lewis Liverpool, Peter Jones, John Lewis Cambridge, John Lewis Bluewater, John Lewis Stratford, John Lewis Brent Cross, John Lewis Cheadle, John Lewis Southampton, John Lewis Nottingham, John Lewis Cribbs Causeway, John Lewis Milton Keynes, John Lewis High Wycombe, John Lewis Glasgow, John Lewis Solihull, John Lewis Cheltenham, John Lewis Kingston, John Lewis White City Westfield, John Lewis Cardiff, John Lewis Reading, John Lewis Welwyn, John Lewis Oxford, John Lewis Exeter, John Lewis Norwich, John Lewis Edinburgh, John Lewis Leeds, John Lewis Trafford, John Lewis Newcastle, John Lewis Leicester, John Lewis Chelmsford.
11. John Lewis & Partners have the right to amend or retract this offer at any time.
12. £10 reward is applicable to full-sized and travel-sized products included in the list of items at point 9
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