The Cleansing Cream You Need To Try

Hairstory’s Co-Founder and Head of Product Development Jackie Bauer suffered from stubborn psoriasis, until she discovered foam-free cleansing. Driven by the belief that commonly used ingredients in shampoo – like sulphates and silicones, but most importantly detergents – can damage the hair and scalp, the brand set out to create a wash that gets the job done without any nasty ingredients. Detergents give conventional shampoo that sudsy foam – but they can also strip the hair of its natural oils, destroying its volume, shine and softness. By contrast, Hairstory’s New Wash improves hair and scalp health, preserves colour and streamlines lengthy routines. Initially, the brand launched with just one formula, but due to its popularity it’s since launched two more to cater to all needs.

If there’s one thing insiders agree on, it’s that results can take time – but they’re worth the wait. Hairstory is designed to work for all hair types – fine, coarse, flat, frizzy and everything in between. We’ve tried it ourselves, and noticed a huge difference in terms of shine, softness, manageability – and overall our hair texture felt smoother and more hydrated. Even better, it all but nullifies frizz, so you can air-dry your hair without the need for heat styling.

The no-suds formula – which feels more like a conditioner – can be applied in the same way as a shampoo. Simply massage it in with your fingers to stimulate blood flow and open up the hair follicles – it’s even available with a silicone brush to aid the process. Seeing as it contains zero stripping ingredients, it’s impossible to use too much – so if you feel you need more, you can apply another layer. Once you’ve finished, diligently rinse it out. There’s no need to follow up with a conditioner – your hair will already feel soft and nourished.

Unsure which is best? Hairstory’s interactive quiz will help determine your individual needs.