The French Beauty Brands To Know About
Image: ISTOCK/FLORY
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The French Beauty Brands To Know About

French pharmacies are renowned for stocking a range of affordable and hard-working brands and while there are always the cult classics like Avène and Caudalie, there are some lesser-known names worthy of attention, too. From natural-looking make-up to the skincare the Parisians swear by, here are the ones to look out for on your next trip.
By Rebecca Hull /
Image: ISTOCK/FLORY

SVR Laboratories

About The Brand: This brand was founded by two pharmacists – who also happened to be husband and wife. Taking a medical, problem-solving approach, all the products sit within specific ranges to target different conditions. SVR also uses some of the most highly concentrated active ingredients found in any dermatological brand, meaning you’re likely to see results quickly –  including better texture, tone and firmness of skin. There are plenty of suits-all formulas to try, but we really rate the Masque C which has an innovative, foamy texture that boosts radiance and skin softness. It’s full of niacinamide too – perfect for sensitive skin.

Visit SVRLaboratories.com

The Products To Try...

Topicrem

About The Brand: French make-up artist Morgane Martini recommended this brand to us. Affordable and gentle, it uses minimal ingredients for maximum pay off. All chosen ingredients are proven to hydrate, strengthen and soften the skin on your body – think urea, glycerine and milk. We love that the silky-soft yet lightweight textures – so you never feel stuck to your clothes or bedsheets afterwards. Extra points go to the suits-all formulas that are safe for even the most sensitive of skin types, including babies and children. Stock up on the Body Milks, but also don’t miss the products which designed to give skin a subtle, but healthy sheen.

Visit Topicrem.com

The Products to Try...

Phyto Hair

About The Brand: Top Parisian hairdresser Patrick Alès created Phyto using botanical ingredients  that are gentler than chemical-based formulations. The brand is relatively unknown in the UK, but it’s a huge hit in France. Known for its balms and treatments, everything in the line-up promises to boost hair’s strength and resilience, as well as give it better shine and bounce. Many of the products react with heat, locking in protection and boosting texture for that cool-girl, lived-in effect. We love the Blow-Dry Balm, which hydrates and smooths to eliminate flyaways and frizz. You only need a tiny amount – a little goes a long way.

Visit PhytoHair.com

The Products To Try...

Marie Jeanne Candles

About The Brand: Often spied on Instagram, this candle brand prides itself using potent, natural ingredients. Each one has a whopping 12% concentration of fragrance oil so the scent fills the rooms for hours on end – long after you’ve blown it out. The candles only use vegetable and paraffin waxes as well to ensure you’re not breathing in anything unnecessary. Created in Grasse, they have that authentic French feel, while the scents are warm, green and spicy.

Visit MarieJeanne.com

The Products To Try...

Sanoflore

About The Brand: Sanoflore is another skincare brand been around for decades. Launched in 1986 on the idea that organic ingredients and sensorial textures should never be mutually exclusive, the creators set out to use herbs and plants sourced from eco-farming to produce skincare that was not only gentle, but effective and luxurious. Years later, the range is now a best-seller in France, and the products are free from any silicones, synthetics and artificial colourants. The Rose Floral Water is a staple for both make-up artists and influencers, alike. Not only does it tone, refresh and purify the skin, it also provides a smooth base for make-up – and it gives unbeatable glow.

Visit Sanoflore.com

The Products To Try...

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