All The Affordable Beauty Under £30 We’re Loving Right Now
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All The Affordable Beauty Under £30 We’re Loving Right Now

From Aldi’s new candles to cool make-up and an under-the-radar tan brand we love, here are 15 affordable beauty products worth picking up.
By Rebecca Hull /

All products on this page have been selected by our editorial team, however we may make commission on some products.

All Of The Above Weightless Eyeshadow Sticks, £21 | Rare Beauty

Rare Beauty’s products never disappoint and that includes its latest Eyeshadow Sticks. Smooth to apply, the silky consistency means they’re easy to build up or sheer out – depending on the look you’re going for. With the perfect amount of shimmer, we love that you don’t need to use an eye primer with these – they are seriously long-wearing on their own. The ‘Well-being’ shade is our favourite for daytime, while ‘Compassion’ is a nice alternative for night-time.

Available at SpaceNK.com

Amalfi Coast Candle, £2.99 | Aldi

You can’t beat Aldi’s candles and its new ‘Destination’ range is proving to be very popular. Our favourite is ‘Amalfi’, where notes of lemon and mandarin combine to instantly freshen up any room. The burn time is impressive and so is the scent that lingers for hours. For just £2.99, you can’t go wrong.

Available instore at Aldi

Detangling Brush, £28 | Act+Acre

If you’re fed up of hairbrushes that snag and pull, check out this new detangling brush. Lightweight, it glides gently through hair and is suitable for use on all hair types – even when wet. We love that the tiny brush head nodules also stimulate the scalp, boosting blood flow to help stimulate your follicles and in turn, better growth. Even better – it’s made from recycled plastic.

Available at CultBeauty.com


Glow Sculpt Multi Use Cream Highlighting Blush, £26 | Saie

Don’t let the glittery appearance put you off – these highlighting blushers deposit the perfect amount of sheen with plenty of pigment. Offering great glow, they dry down fast into a velvety matte finish that doesn’t budge. While they’ve been designed with the cheeks in mind, we like to use them on the eyelids for a simple wash of colour – ‘Pinkglow’ works particularly well.

Available at CultBeauty.com

Gel Heel Socks, £10.99 | Benemo

If you’ve not tried gel socks yet, give these a go. Ideal for treating dry, cracked heels, simply pull them on at night over bare skin or on top of a foot cream. Overnight, they’ll get to work soothing the skin and softening it at speed. The difference they make within just a few days is impressive – plus, they feel so soothing on swollen or irritated feet.


Available at Amazon.co.uk

HD Resuable Makeup Remover Cloths, £12 | Brushworks

Any skin expert will tell you a flannel or a cloth is the best way to remove your make-up, and right now we’re loving these cloths by Brushworks. Soft and fluffy, they never aggravate the skin and help to remove make-up and dirt at speed – including stubborn, waterproof formulas. They’re designed to work with water alone, but we prefer to use a little cleanser or micellar water for best results. Just throw them into the wash when they need a refresh.

Available at BeautyBay.com

Brows Whoa So Soft Brow Oil, £24.50 | Benefit

Adding to its impressive brow range, Benefit has just dropped this So Soft Oil and it’s perfect for those looking to boost brow growth. A deep conditioner, it’s full of essential fatty acids and oils that strengthen hair and encourage better definition and fullness. It also helps keep wayward, spikey hairs in place – but you need to use it nightly to see results.

Available at BenefitCosmetics.com

Prevent & Brighten Multi Action Retinoid Serum, £12.50 (was £22.50) | Formula

Next time you’re in the M&S beauty section, remember to check this out. It’s a potent retinol-based serum which promises impressive results. Used regularly, it gets deep down into the skin, plumping it up and smoothing out uneven texture for a healthier, firmer-looking complexion. Unlike some retinols, it isn’t aggravating as ingredients like vitamin E and sweet almond oil cushion any harshness by sealing in hydration. There’s also shea butter in there for a bit of glow. Perhaps you don’t need to spend a fortune on an effective retinol after all.

Available at MarksAndSpencer.com


Beauty Organizer, £6.99 (was £9.99) | Kiko

Looking for a stylish beauty organiser to take on holiday? This neat, compact bag from Kiko is perfect. It has five compartments for maximum capacity – you’d be surprised how much room there is. It’s translucent too, so you can see exactly where everything is.

Available at KikoCosmetics.com

Coconut Renewal AHA Toner, £26 | Kopari Beauty

This is one of the best products we’ve tried for getting rid of dullness. Just a small amount on a cotton pad wiped across your skin will instantly dissolve trapped and dead skin cells for a fresher, healthier complexion. It doesn’t feel stripping or drying either, thanks to a gentle blend of niacinamide, hyaluronic acid and coconut water – all of which hydrate and soften at speed. 

Available at CultBeauty.com

Edge Tool, £12 | Pattern

If you slick your hair back a lot or often tie it back, you’ll love this handy tool. Featuring an edge brush, a mini comb and a pointed styler, it whips flyaways into place and keeps strands looking smooth and glossy. Use it with gels, waxes or creams for best results.

Available at Boots.com

Balm Glow, £5.99 | Revolution

Dubbed ‘healthy skin in a pot’ this Balm Glow works as both a highlighter and blush. The tint is very sheer, offering just a hint of warmth, while the glossy, balm-like texture helps give skin a bit of bounce and volume. Use it on the cheeks and lips, but also on lids. It feels a bit sticky at first, so use it sparingly and really work it into the skin for the smoothest results.

Available at Boots.com

HydraTint, £23 | Scultpted By Aimee

Another beauty hybrid, this new tint merges the benefits of a serum with the coverage of a lightweight concealer. It minimises redness, dark circles and pigmentation without feeling too heavy and it’s easy to layer up too, so if you feel you need more, you can add to it. Ceramides, centella asiatica and hyaluronic acid also keep skin soft, supple and plump. Perfect for this time of year.

Available at Boots.com


Tan Drops, £9.99 (was £19.99) | Solskin

New tan brand Solskin is one worth having on your radar. Dermatologist approved and full of nourishing, vegan ingredients, its products are suitable for all skin types, while the colours are natural and glow-y. The mousse is a bestseller, but we love these tan drops. Add two or three drops to your serum, moisturiser, mask or straight onto dry skin and, over a few hours, a warm, natural glow will emerge. Never OTT, it’s subtle and buildable depending on your tan preferences – ideal for beginners.

Available at GetSolSkin.com

Ultra-Light Dry Oil, £11.96 | Weleda Skin Food

Despite being a ‘dry’ oil, this formula is so hydrating. That’s thanks to rosemary, chamomile and an ingredient called calendula, all of which make light work of dry, scaly patches of skin. It’s easy to apply and absorbs fast, so you never have to worry about any sticky or greasy feel. We recommend applying straight after your shower or bath when skin is still damp. 

Available at Amazon.co.uk

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