Behind-The-Scenes

Join the team for an exciting episode of SheerLuxe BTS in Dublin, Ireland, for the next city takeover. First, the team checks in at The Westbury, has brunch at Alm and heads over to Brown Thomas to try on an amazing assortment of pieces, meet the Brown Thomas team and take you behind the scenes on social content. They then taste test some local food and drink, before enjoying dinner at Floritz. The following day, they get brunch at Vada and visit the Trinity College grounds, before going back to the hotel to get their hair and make-up done for the Brown Thomas x SheerLuxe event.

Join Lu and Sapna for a day of PR appointments and press previews to get an exclusive first look at the new-season collections from some of our favourite fashion brands. From high-street heroes to luxury labels, the two visit a selection of showrooms to check out the latest pieces from Mango, ba&sh, Erdem, Stella McCartney, Samsøe Samsøe, American Vintage, TOVE, Aje, Kitri and more. With plenty of fashion inspo on offer, this is your chance to get a sneak peek at AW25’s biggest trends… Plus, let us know in the comments which pieces caught your eye!

Welcome back to SheerLuxe BTS. This time, we take you behind the scenes on our journey to build & launch the new SheerLuxe Community App. First, join the marketing team during their initial meetings with our agency The Dots, and their founder Pip. We give you an insight into how & why we started this project, and Lucielle also takes us through the goodie bags she’s packing for our founding members before the wider team then gets a first look at the app’s layout & functionality. We then chat to Georgie about her motivation & reasoning behind transitioning our SheerLuxe Community website hub over to an app space. Finally, we start setting up for our app launch party in the office, where we pack some goodie bags, decorate the space & prepare food & drinks, until over 80 of our founding members join the team to celebrate the launch of the app.

Welcome back to an exciting episode of SheerLuxe BTS, where Olivia Wayne is reporting live from the red carpet at the premiere of new spy movie, Black Bag. From Director Steven Soderbergh, Black Bag is a gripping spy drama about legendary intelligence agents George Woodhouse and his beloved wife Kathryn. When she is suspected of betraying the nation, George faces the ultimate test – loyalty to his marriage or his country. Featuring a star-studded cast including Cate Blanchett, Michael Fassbender, Tom Burke, Naomie Harris, Marisa Abela and Regé-Jean Page, tune into this episode to hear everything from the the cast’s favourite moments from filming, to their red carpet fashion choices, favourite spots in London & more…

Welcome back to SheerLuxe BTS! Join the team and friends of SL for a BTS of our first ever Iftar in celebration of Ramadan. First up, we head over to the event at the Mandarin Oriental Mayfair while Mahmuda gives Charlotte and India a quick overview of the importance of Ramadan and how it is observed. The team then starts setting up before the event unfolds, and we also meet Baroness Shaista Gohir OBE and chat with some of our guests about their experiences with fasting and religion. The dinner starts with a Surah recitation given by Nusaiba Mohammad-Timol, followed by a breaking of the fast with some dates, and then Baroness Gohir and Georgie give a speech about the importance of showing solidarity with Muslims. Finally, our guests go around the table introducing themselves, speaking about their backgrounds and what it means to be a modern Muslim woman.