Why Collagen Is The Supplement You Should Never Skip

Collagen has become synonymous with glowing skin and for good reason. It supports skin firmness, elasticity and hydration, while also strengthening hair and nails. But it also works on a deeper level – collagen represents around 30% of the protein in the human body and is present in virtually every connective tissue, from cartilage and tendons to ligaments and muscles. That means collagen is as much about how you move as it is about how you look. It supports recovery after exercise and maintains bone strength, which is why everyone from elite athletes to weekend runners are adding it into their routines. Because our natural production starts to decline in our mid-20s, topping up your collagen intake is an easy way to continue to look and move at your best. This is the inside-out supplement that pays off in skin and strength. 

The collagen category is crowded but Vital Proteins has managed to set itself apart. Every serving of its hero products delivers 20g of high-quality collagen peptides – a dosage widely recognised as effective. The peptides are bioavailable, meaning they’re broken down into small units the body can absorb and use with ease. Crucially, they’re also flavourless and dissolve completely in hot or cold liquids, leaving no taste or texture. This simplicity is part of the appeal. Stir it into what you’re already drinking, whether that’s coffee, matcha or a smoothie. And because the brand is uncompromising about quality, using only ingredients people recognise and formulas free from unnecessary extras, it’s earned a reputation as the most trusted name in collagen. 

Like all supplements, collagen works best when you take it consistently. The trick is to anchor it to a daily habit you already do without thinking. Vital Proteins calls this habit stacking – the idea that if you attach something new to something established, it’s more likely to stick. For most people, that means coffee, tea or a morning smoothie. Others prefer it as part of their workout routine, blending collagen into a shake before the gym to boost protein intake or sipping it afterwards to support muscle recovery. The point is, collagen is flexible, and unlike some supplements, there’s no strict timing – it’s about finding the moment that fits your lifestyle, so the habit becomes effortless.