The New Shopping Destination To Know About

An Inspiring Edit

Tuning in to what thoughtful shoppers are looking for, Holly & Co is a curated marketplace, shining a light on the very best small businesses in the UK and bringing you an inspiring edit of new and unique products you can’t find elsewhere. As well as offering soulful, exciting products – all handpicked by Holly – the marketplace also shares creative inspiration and can help you start or run your own small business. 

Supporting Female Founders 

Over 90% of the small businesses on Holly & Co are female founded — and 70% of these founders have children — so when you shop, you are championing the female economy and flexible working, as well as supporting families.

Reflecting Your Milestones

Many of us shop for far more than just birthdays and weddings. There are key moments in life that, as women, we want to recognise: for those going through IVF, grief, cancer, loss, divorce, we give to show our friends and family that we care and we notice what they’re going through, the good and the bad. 

On Holly & Co, you can discover unique curated collections: from an entire range celebrating wild swimming to the kitchen disco edit, or perhaps you are hosting the ultimate pizza party… Holly & Co is a retail experience designed to inspire you with totally new ideas.

Shopping Your Values

In a UK first, you’ll be able to shop through your own values and ‘vote with your money for the kind of world you want to live in’ — each Co is invited to use badges to share attributes about themselves or their products, such as being a ‘Nurodivergent Founders’, ‘Black-owned Business’, ‘Over 50s Founder’, or that their product is ‘Made In The UK’, to name just a few — so you’ll really know who you are supporting or what you are buying when you shop with Holly & Co.

Finally, Holly & Co is proud to be a certified B Corp business, balancing purpose with profit, and championing business for good.