This year’s John Lewis ad tells the story of a Christmas tree named Snapper. Snapper might not be perfect – but he is to a boy called Alfie, who grew him from seed. While he might not be the most traditional of trees – think more Venus Fly Trap than Norwegian Fir – he tries his best, and Alfie loves him all the same. As for Alfie’s family, well… they needed some convincing, but eventually, they realise he's perfect in his own way and that there's always room for new traditions to grow.