The Hot Product: Khaite Maddy Top

The Brand 

Founded in 2016, New York-based Khaite (pronounced ‘Kate’) has swiftly become one of the fashion industry’s most coveted names. The brand owes its success partly to actor Katie Holmes, who was pictured in 2019 hailing a cab while wearing Khaite’s matching knit bra and cardigan (it subsequently went viral). From knitwear to footwear, classic designs with a contemporary twist are what Khaite does so well.

The Design 

With a universally flattering sweetheart neckline and long sleeves, the Maddy top is simple enough to qualify as a wardrobe basic, yet interesting enough to wear as a standalone, statement piece. In quintessentially Khaite fashion, the top’s unique hemline (which looks as though it was intended to be a bodysuit at some point in the design process), is what sets it apart from other Iterations on the market.

The Trend 

Hardly surprising, numerous high street brands have been quick to produce their own versions of the Maddy top to compete with Khaite’s £920 price tag. From Mango to Pixie Market, a deep neckline with sleeves sitting precariously on the shoulders are the most-replicated details, striking the perfect balance between simple and sexy.