The Trending Scandi Brands You Need To Know
Some are familiar, others are steadily making their mark on the global style scene and it’s easy to see why. Scroll down to see and shop our favourite trending Scandi brands.
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Ganni
It’s still all about Ganni right now, and it’s no wonder. This power brand expertly manages to serve up cult buys season after season - which often sell out - and their mid-price separates feel luxurious yet accessible. Fans include Leandra Medine, Emili Sindlev and Susie Lau, so you’re in good company when shopping the brand; if you buy one thing, our predicted hero piece for the season is the ruffled sleeved blouses.
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Stine Goya
For fluid silhouettes and luxurious fabrics check out Stine Goya. Influencers from Hanna Stefansson to Trine Kjaer are supporters, and while the runway pieces may seem quite daring on first glance, the latest collection sees the designers include wearable block colour separates ideal for work, alongside subtle spot print jumpsuits and midi dresses.
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Stand
Cosy faux fur coats are trending and there’s one brand coming out on top – Stand. For something classic, try the versatile beige cropped iteration, or for a mood-boost, opt for one of the powdery shades on offer, or try leopard-print designs for a can’t-go-wrong look.
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Samsoe Samsoe
They first started making waves thanks to that silky slip skirt, but Scandi brand Samsoe Samsoe deliver on much more. From knitwear to elegantly tailored outerwear and modest midi dresses, Samsoe Samsoe has quickly shot to the top of our wishlist for considered pieces that slot seamlessly into our everyday wardrobes.
Rodebjer
While not as mainstream as Ganni, Rodebjer already has an impressive social following and counts style supremos Stephanie Broek and Lucy Williams as fans. Created by Carin Rodebjer in 1999, the brand serves up directional knitwear and easy dresses, alongside sleek suiting and those all-important floral separates.
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