/ 11 June 2018

The New Brand Fashion Girls Love

If you’re some who's after fashion your friends won’t be wearing yet, Olivia Rubin is the name to know. The London-based designer is a serious hit amongst the fashion pack (fans include Laura Wills, Rosie Fortesque and Jessie Bush), thanks to her feminine, summery styles for the new season. We spoke to the designer to find out everything you need to know…

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I’d always wanted to launch a label… I felt really driven and inspired to make my own clothes with a colourful yet feminine signature. Making clothes for myself and my friends evolved into the launch of my brand.

There have been so many highlights... This week my friend (and a cheerleader of the brand since I started) Jess Diner at British Vogue wore one of our custom-made dresses for her sister’s wedding; her post and the response has been mega!

I design for myself… And women who love colour, print and enjoy fashion.

The LOLA lace dress kickstarted the summer collection… As it made me feel special when I first tried it on. I wear all the pieces so much as they have a real day-to-night versatility to them.

An absolute bestseller has been the RAINBOW sequin skirt… I think it’s everybody's happy piece!

My designs are worn by fun-loving women… Who like searching for pieces with a unique edge.

You can style my dresses however you like… Personally, I like the dress to make the statement, so the styling can be kept relatively simple. Then I just add my favourite shoes, whether that be Gucci backless loafers (for the day) or Charlotte Olympia rainbow heels (for the night).

The sweatshirts are great for pairing down dressier pieces... I love the high-low mix; wearing a printed sweat with a sequin skirt looks effortlessly chic.

For Autumn/Winter you can look forward to… Leopard velvets, goth-inspired lace, pastel stars, boho winter florals and kitsch knits.

I want the brand to grow organically and steadily… I’m in this for the long-term and want to be able to keep focusing on my creativity while maintaining the one-on-one interaction I have with my customers at the moment.