The Mulberry Parties We Want To Go To

Welcome to ‘My Local’

Mulberry’s new season campaign features the collection shot against the backdrop of a national institution: the British pub. Celebrating the diversity of modern Britain and the inclusivity of these communal spaces, often snapshots of their surrounding neighbourhoods. The campaign conveys a sense of community with regulars and newcomers mixing in a riot of prints, pints and music.

Pubs are, quite simply, fun. Traditions and games create a space of competition, creativity, and glory to be won. At its best, a pub is the greatest party in a neighbourhood with no invitation required. It feels effortless and organic, even down to the music played. With this in mind, Mulberry will be showing off its new collection at three free pop-up gigs at a trio of the capital’s most important pubs, focusing on the pub’s sense of community, and the magic that can happen over a few pints and an intimate gig.

Where To Experience ‘My Local’

Mulberry’s ‘My Local’ series is a programme of pop-up events occurring throughout the summer. The series kicks off in London with the best of British pub culture – from the reinvention of the traditional pub quiz, to late-night gigs. Here’s where to get involved…