The Biggest Trends At NET-A-PORTER
The Classic Campaign
The FW22 campaign ‘Make Maximum Impact’ focused on feeling pulled together in simple yet luxurious fashion. This take on polished minimalism, which included impeccable tailoring and more classic accessories, was NET-A-PORTER's top performing concept of the year. It marked the reinstatement of simplicity and pared-back elegance, which Bottega Veneta and The Row have now established for SS23.
The Colour
Valentino’s iconic pink collection sparked a frenzy which led to 8,200 pink units being sold via the site the week the AW22 campaign launched – from brands like Victoria Beckham to Aje. As we move into 2023, we expect to see more bold and bright colours emerging for the spring season.
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The Shoe Trend
NET-A-PORTER saw a 400% increase in searches for transparent heels during fashion month, which prompted the buying team to invest in numerous see-through shoes for the upcoming season. There is no doubt that across accessories, sheer and transparent styles will continue to shine well into 2023.
The Bag Brand
Savette’s sleek styles embody the AW mood and this year, the brand has sold particularly well – quite the feat when you consider the fact it’s been a long time since an emerging luxury bag brand, with an elevated price point, has successfully broken into the market. A style like this will become a classic and carry you from season to season.
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The New Take
'Best Undressed' describes a new wave of evening dressing that embraces nudity in a subtle and chic way. Reveal and conceal was a consistent theme throughout the AW and SS shows and although risqué, it's proven popular with shoppers. Keep an eye on new names like Nensi Doja, while established brands like Saint Laurent appear to own this trend moving into 2023.
The Party Mood
If you're planning on adding a touch of sparkle to your wardrobe, you'll be pleased to hear 'Trophy Dressing' was the best performing edit this season on NET-A-PORTER – and the team expects it to continue to be a hit throughout party season. This mood is carried into new season with classic silhouettes drenched in sequins and embellishment. Look out for Valentino’s tailored emerald sequin trousers for SS23.
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