The Brand Of The Summer: Faithfull

Pretty dresses are the label’s MO, with signature floral prints and prairie details – think square necklines, rouching and puff sleeves – characterising their latest collection. But it’s not all hyper-girly; belted jumpsuits and cropped linen pants help put a cool spin on summer dressing. Couple that with an affordable price point and an impossibly romantic campaign, and it’s no surprise fashion girls have fallen hard.