12 Small Fashion Brands To Support Now
JEWELLERY
@daphine
Daphine
Designed in London by friends Damasia Ball and Philippine de Follin, Daphine’s simple, elegant jewellery is both affordable and effortlessly stylish.
Visit Shop-daphine.com
Mikaela Lyons
From coin-style pendants to chunky chain bracelets, each of jewellery designer Mikaela’s pieces is designed, made and finished personally in Birmingham, from a workshop in her garden.
Visit Mikaelalyons.com
@mikaelalyonsjewellery @sarikathakorlal
@roxannefirst
Roxanne First
For something a little more fun, you can’t beat Roxanne First. We love the designer’s personalised slogan necklaces and bracelets, while colourful beads put a summery twist on your everyday jewellery look.
Visit Roxannefirst.com
LINGERIE
Beija London
Beija London caters to all shapes and sizes with their pretty designs. Cups run up to an H on everything from skimpy bralettes to more supportive styles, while lacy briefs and even a swimwear collection make it a brand to know.
Visit Beija.London
@beijalondon
@doralarsenlingerie
Dora Larsen
Founded in 2016, Dora Larsen’s vibrant lingerie includes delicate bralets, balconette bras and lacy knickers, all in the brand’s signature clashing colour combinations.
Visit Doralarsen.com
Fruity Booty
Fun, frivolous underwear is Fruity Booty’s MO. We love their kitsch cherry-print thongs, retro animal print pieces and 90’s inspired broderie designs.
Visit Fruitybooty.co.uk
@fruitybootyunderwear
READY-TO-WEAR
@57london
57 London
Crisp white shirts, poplin maxi dresses, pink linen two pieces...57 London is where beachwear meets day wear. As we head into warmer months, we’ll be investing in their grown-up, lightweight pieces – perfect if your summer style is a little more polished than boho.
Visit 57London.com
With Nothing Underneath
A boyfriend shirt is a wardrobe staple, and With Nothing Underneath has set out to create the ideal one. Based on masculine tailoring, but adjusted for women, the brand’s shirts are sustainably made with 100% organic cotton.
Visit Withnothingunderneath.com
@withnothingunderneath
@nayarea
Naya Rea
Get the Horror Vacui look without the price tag at impossibly feminine Brit label Naya Rea. The brand is like an elevated Sister Jane – think huge puff sleeve dresses, bow details and ditsy floral prints.
Visit Nayarae.com
PYJAMAS
Not Tonight Josephine
This tiny brand is a team SL favourite thanks to their pretty slips and oversized scrunchies. Technically nightwear, we’re planning on lounging around in these slinky pieces all summer.
Visit Nottonightjosephineltd.com
@nottonightjosephineltd
@sianestherlondon
Sian Esther
Overnight shirts, short sets, dressing gowns – Sian Esther has sleepwear covered. We love the relaxed, oversized finishes – plus, right now you can claim 20% off all orders over £60.
Visit Sianesther.co.uk
Poplin London
The home of the classic pyjama set, this brand creates matchy-matchy looks for grown-ups and little ones. A new collab with master embroiderer Cressida Jamieson means you can now get their classic cotton or silky styles personalised too.
Visit Poplin.co.uk
@poplinlondon
INSPIRATION CREDITS: Instagram.com/nottonightjosephineltd, Instagram.com/daphine, Instagram.com/withnothingunderneath, Instagram.com/nayarea, Instagram.com/mikaelalyonsjewellery, Instagram.com/sarikathakorlal, Instagram.com/roxannefirst, Instagram.com/beijalondon, Instagram.com/doralarsenlingerie, Instagram.com/fruitybootyunderwear, Instagram.com/57london, Instagram.com/sianestherlondon & Instagram.com/poplinlondon
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