Meet Two New Skincare Launches That Really Work
Created in partnership with LA MER
What’s The Latest?
La Mer's new The Moisturizing Fresh Cream is ideal for this time of year. Complete with a lightweight, satisfying consistency, you'll find that your skin will drink this new cream up, giving it that plump and bouncy quality that looks fresh from a facial. It reduces irritation, strengthens skin's barrier and works to reduce the signs of ageing – in fact 92% claimed their skin felt firmer and stronger*, while 92% agreed their complexion felt more balanced.** Designed to counteract excess sebum, it’s ideal for those looking to hydrate an oilier complexion without exacerbating the issue.
Its second launch is something entirely new for the brand. The Deep Purifying Mask purges skin and minimises the size of enlarged pores thanks to a powerful combination of bamboo charcoals and sea salt, which whisk away dead cells. Meanwhile, the brand’s signature Miracle Broth™ – which runs through all of La Mer's iconic formulas – seals in hydration and soothes skin on application. As it dries, you can almost feel the green, clay texture lifting away impurities for maximum detoxification. Once you rinse it away, you’ll find skin looks brighter and feels far more refreshed.
How Miracle Broth™ Gets To Work
For those new to La Mer or anyone unsure why its products are so deserving of the luxury price point, it’s important to understand its key elixir that runs through the range: Miracle Broth™. La Mer founder Dr. Max Huber – an aerospace physicist who sought treatment for a lab accident – discovered one of the most notable ingredients used across the range, the sustainably harvested giant sea kelp.
Blended with vitamins, minerals and other nutrients, the formula goes through a fermentation process of three to four months to enhance potency and produce the brand’s signature ingredient Miracle Broth™. This helps with everything from soothing sensitivities caused by environmental stressors, to strengthening your skin’s barrier for better firmness and radiance. There’s fermented algae extract in there too, which attracts and retains water in your skin.
What Becky & Sapna Say
“My skin is both oily and sensitive, so striking the right balance in my routine can be difficult, but it’s something The Moisturizing Fresh Cream does so well. Not only is the buttery texture one of the nicest I’ve tried, it also absorbs nicely into my skin, delivering results at speed. I could feel my skin drinking it up – and I was impressed by how much smoother and more refined my complexion looked with regular use, too. I also loved the juicy glow it left behind.” – Rebecca Hull, Beauty Director
“The Deep Purifying Mask has been a game-changer for my breakout-prone skin. I was worried it would feel abrasive, but it’s the opposite. The green, clay formula dries fast, which makes it feel as if it’s solving all your issues immediately. When wiped away, my complexion looked brighter, while breakouts weren’t as red or angry. Even better, I noticed fewer blackheads and unlike other clay masks, this still nourished my skin. I often use just a dab on any sudden spots to take down inflammation and prevent them from getting worse.” – Sapna Rao, Junior Fashion & Beauty Editor
How To Get The Most Out Of Each Launch
To discover how best to use both products, Clyde Johnson, Global Head of Artistry & Experience at La Mer has shared his exclusive skincare tips that he gave to celebrity make-up artists during the most recent awards season. For The Moisturizing Fresh Cream, Clyde recommends applying it after an essence like the brand’s The Treatment Lotion. “Since The Moisturizing Fresh Cream helps with balancing your oil levels, you don’t need to worry about avoiding the T-zone, nose or forehead. You can be generous all over the face. It will leave behind a smooth, soft finish and you won’t get any shine.” Clyde also advises pairing it with a mist to boost your glow: “I picked up this tip from a make-up artist in Moscow, who spritzed The Revitalising Mist directly onto La Mer’s Powder Brush, softly sweeping it over the face to refresh skin. The Moisturizing Fresh Cream's texture is so light, you can then sweep a little on top with the same brush over your make-up before you go out at night. It refreshes your glow, and it’s also a moment of calm. The feather-light texture feels so good.”
As for The Deep Purifying Mask, Clyde says it’s ideal for those in need of a detox, especially in the oilier areas of their complexion. “Apply this mask up to three times a week only where your skin needs some extra purifying. The accompanying brush means you’ll never overapply. Keep the layers light and apply it only to the areas that need it most. It’s great for spot-treating as and when you feel the need.”
For More Expert Tips, Visit The La Mer Counter At Your Nearest John Lewis For A Complimentary Service & To Sample The Products Yourself
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*Consumer testing on 143 women after using the product for 4 weeks
**Consumer testing on 143 women after using the product for 1 week
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