September’s Best New Beauty Buys
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September’s Best New Beauty Buys

Whether you’re interested in limited-edition eye quads, gentle cleansers, next-gen dry shampoos or an unmissable fragrance drop, September’s latest beauty launches don’t disappoint…
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Lip Filter Hydroplump Soft Matte Lipstick

£15 | Morphe

If you want more bang for your buck, Morphe is unrivalled. These silky-matte lipsticks glide on so smoothly, depositing a creamy layer of pigment. Thanks to plumping peptides, they also create the illusion of a fuller pout. Available in 12 wearable, your-lips-but-better shades, there’s something for everyone – but ‘Soufflé’, an easy, tawny peach, is our favourite. 

Available at MORPHE.COM

The Fragrance With Benefits

£44 | Hair By Sam McKnight

Much to our delight, the scent that runs through the Hair By Sam McKnight range has been officially immortalised in a dedicated hair mist. Created in partnership with perfume luminary Lyn Harris, it’s herby and uplifting, inspired by a lush, post-shower English garden, blending notes of green leaf, water lily, spicy pepper, crisp juniper and cosy cedarwood. A single spritz is an instant mood-booster. 

Available at SAMMCKNIGHT.COM


Les 4 Ombres Boutons Multi-Effect Quadra Eyeshadow

£72 | Chanel

A button is a button, right? Not according to Chanel. Paying homage to the house’s fashion history where each button is totally unique, this eye quad is such a cool collector’s item. The shades – a mix of blendable satins and shimmers – are embossed with delicate motifs that reference the brand’s heritage. For a wash of pink, try ‘Mademoiselle’, otherwise ‘Couture’ is your fast-track to a flattering smokey eye. 

Available at CHANEL.COM


Deodorant

£20 | Ouai

Aluminium-free deodorants are having a moment and Ouai is the latest brand vying for your attention. First, the formula goes on clear so there’s no need to worry about tell-tale white marks, but we also love how nourishing and unobtrusive it feels on the skin. Featuring its bestselling scents, there’s ‘Melrose Place’ – our current obsession – which has a rosy, fruity feel and ‘Cape Town’, minty and verdant, as well as ‘St. Barts’ which exudes tropical, out-of-office vibes. 

Available at LOOKFANTASTIC.COM

Lazulio Eau De Parfum

£255 | Diptyque

When Diptyque drops a new fragrance, we take note. Inspired by the beauty of a peacock feather, Lazulio is majestic but not overbearing. Combining splashy vetiver with tart rhubarb and mellow rose, it has a resiny, enveloping feel. If you’re in the mood to switch up your signature scent ahead of the new season, look no further.

Available at DIPTYQUEPARIS.COM


Vit C Brilliance Cleansing Balm With Dual Action Cleansing Cloth

£52 | Emma Hardie

OG skincare label Emma Hardie knows a thing or two about creating a first-rate cleansing balm. From the brand’s vitamin C-powered Brilliance line, this has all the gentle power of the original icon – it melts away SPF, make-up and dirt with ease – but with extra brightening benefits, leaving your skin renewed and supple. Buff off with a hand-hot terry cloth flannel for best results. 

Available at EMMAHARDIE.COM


724 Scented Hand Cream

£55 | Maison Francis Kurkdjian

Categorically chic, this hand cream by Maison Francis Kurkdijan is guaranteed to inject a dose of luxury into your everyday ritual. Each of the four scents feels enveloping and soothing. The lightweight, hydrating formula sinks in quickly and leaves your skin feeling supple and soft. Plus, the recycled aluminium tube will look elegant on your bedside table. 

Available at HARVEYNICHOLS.COM

Infallible Skin Ink Foundcealer

£14.99 | L'Oréal Paris

This foundation-meets-concealer hybrid is one to know if you’re intent on travelling light. Designed to move with your skin, it promises to stay put for up to 48 hours. Creamy and buildable, this easily covers pigmentation and blemishes, giving you a uniform, flawless finish. Plus, it’s available in 15 shades so you’re bound to find your perfect match.

Available at BOOTS.COM


Advanced Pro-Collagen+ Peptide Cream

£79 | Medik8

Science-backed Medik8 is all about results and this high-performance moisturiser is one to try if you're after improved firmness. Powered by next-gen longevity actives and plumping peptides, it's designed to support the overall structure of your skin and promises to boost collagen production by an impressive 45%. The light, cushiony texture sinks in seamlessly, leaving your complexion feeling supple and bouncy.

Available at MEDIK8.COM


Icon Mascara

£26 | Vieve

Serial smudgers, this one’s for you. Vieve’s new Icon Mascara won’t budge thanks to film-forming polymers. The spiral brush design coats each individual lash in a thick, inky coat, creating a full, fanned-out effect. Make no mistake – this is an all-eyes-on-me lash. It’s also full of nourishing oils and vitamins to keep your lashes feeling soft and conditioned. 

Available at VIEVEBEAUTY.COM

Soft Glass Lip Plumping Oil

£36 | Fara Homidi

Niche make-up-artist-led brand Fara Homidi has finally hit the UK, and it couldn’t have come sooner. This new lip oil does exactly what you want from the category – instant comfort and a silky-smooth feel, never verging into sticky territory. The treatment-gloss hybrid formula works to restore the condition of your lips, tackling dryness and texture, leaving them feeling restored and juicy. 

Available at FARAHOMIDI.COM


It's Lit! All-Over Micro Highlighter

£32 | Dolce & Gabbana

Designed for ultra-precise application, this slim-nib highlighter by Dolce & Gabbana allows you to create a specific kind of glow. Adding both dimension and luminosity, this is really useful if you have a tendency to be heavy-handed, as it forces you to apply the highlighter sparingly. Focus on the high points of the face like the cupid’s bow, bridge of the nose and under the brow bone for the most flattering effect.

Available at HARRODS.COM


Insta-WOW Advanced Dry Shampoo

£26.50 | Color Wow

Hair innovator Color Wow’s new launch has been years in the making and the attention to detail shows. Dry shampoos often fall flat, leaving behind chalky residue or sitting heavily on your scalp. This is a cut above – it works in the same way as a traditional liquid shampoo, by dissolving oil into micro-droplets. It then uses ultra-fine starches to absorb them, allowing you to simply brush out the dirt. We also love the crisp, bright scent. 

Available at SPACENK.COM

Rock & Roller

£35 | Luna Roca

If you’re oil-prone, this handy tool could be a game-changer. Crafted from natural volcanic lava rock, it works by rolling over the surface of the skin to soak up any excess shine. It’s a really clever way to mattify your skin without adding any extra weight or pigment. Throw it in your bag for easy, on-the-go touch-ups, focusing on the T-zone. 

Available at LUNAROCA.COM

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