October’s Best New Beauty Buys
Images: Refy Beauty; Typebea
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October’s Best New Beauty Buys

Ultra-fine brow pens, K-beauty-inspired cushion foundations and purifying scalp scrubs that promise serious relaxation, we’ve got plenty of new launches to put on your radar…
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Images: Refy Beauty; Typebea

All products on this page have been selected by our editorial team, however we may make commission on some products.

R1 – Pre-Wash Damage Repair Mask

£26 | Typebea

If your hair is crying out for some TLC, make this pre-wash mask your new go-to. Powered by the brand’s exclusive RDS Bond Technology, the multitasking formula supports your strands from all angles. Think damage reversal, deep nourishment and a touchable softness. Work it through damp hair from root to tip, and leave it on for around 20 minutes before washing out. Trust us – the shine speaks for itself. 

Available at TYPEBEA.COM

1875 Eau De Parfum

£225 | Liberty

Marking Liberty London’s 150th anniversary, this unusual scent is bursting with intrigue and personality. Created by perfumer Clement Gavarry, it conjures the image of a wood-panelled smoking room, combined with heady tuberose. Sexy, with an unmistakably after-hours appeal, this feels perfect now we’re heading into autumn – think rich tobacco, layered under a blanket of spicy vanilla. 

Available at LIBERTYLONDON.COM


Naked Eyeshadow Stick

£25 | Urban Decay

No 2010s make-up collection was complete without a Naked Palette, and Urban Decay has just dropped a new product inspired by its OG bestseller. Flattering and blendable, these cream eyeshadow sticks are the secret to easy impact. Simply swipe and go, blending out with your ring finger for a softer finish. There are eight wearable neutral shades to choose from, spanning everyday mattes to high-octane shimmers.  

Available at LOOKFANTASTIC.COM


Breakout Breakup Purifying Salicylic Acid Cleanser

£26 | Sunday Riley

Unlike some gel cleansers that strip your skin of moisture, this Sunday Riley formula is specifically designed for those with oily skin. It lathers nicely into a gentle, satisfying foam, giving you that feeling of freshness without disrupting the skin barrier. Powered by salicylic and lactic acid, it works by boosting speedy cell turnover and penetrating the pores to remove any debris, leaving your skin clearer, brighter and more balanced. 

Available at SPACENK.COM

Tranquillity Water Activating Mist

£62 | Raaie

Dull, tight skin is no match for Raaie’s new launch. Formulated with volcanic thermal water from New Zealand’s ancient springs, with a cocktail of peptides and minerals, this mist rehydrates, soothes, supports barrier repair, and leaves you looking noticeably bouncier. A moment for the weighty, elegant packaging too – we love that you’re never forced to choose between style and substance. Sure, it’ll look chic on your bathroom shelf, but it also delivers.  

Available at RAAIE.CO.UK


Cream Cushion Foundation

£28 | Sculpted By Aimee

Sculpted By Aimee is one of our favourite MUA-led brands. There are heaps of gems in its lineup, but it particularly shines in the base category. Cushion compacts are huge right now thanks to the K-beauty trend, and this version is worth your time. Available in an impressive 30 shades, it’s full of skin-friendly ingredients and we love the silky, second-skin finish. Better still, the mesh packaging dispenses just the right amount of product, allowing you to build up the coverage to your preference.

Available at SCULPTEDBYAIMEE.CO.UK


Lip Stick

Coming Soon | Refy

One of the things Refy does best is thinking outside the box. This time, instead of a traditional bullet, the brand has dropped a lipstick with a one-of-a-kind cushiony rollerball applicator. Colour us intrigued. Designed to hug the curve of the lips, it deposits creamy pigment with a pretty, luminous-satin finish. The six shades are inspired by real-life lip tones – perfect for that easy, everyday nude look.  

Launching on the 16th October.

Coming soon to REFYBEAUTY.COM

Microstroke Brow Pen

£26 | Anastasia Beverly Hills

This handy brow enhancer is Anastasia Beverly Hills’ most precise design yet. For subtly filling in sparse areas, this is your new best friend. Created for ultra-precision, it mimics the appearance of your natural brow hairs, giving you a realistic, soft finish. The tip is so fine that it allows you to build definition without overdoing it. If you’re naturally heavy-handed, this is worth its weight in gold.  

Available at SPACENK.COM


Bringaras Scalp Scrub

£45 | Kama Ayurveda

Scalp care is getting some deserved time in the limelight, and this scrub is one to have on your radar.  Created by heritage brand Kama Ayurveda, it blends exfoliating sugar granules with balancing rosebay extract for a fresh, renewed feeling. Massage it into your scalp to shift product buildup, dead skin cells and oil. The difference is palpable, especially when you’re feeling tense.  

Available at KAMAAYURVEDA.COM


CTRL Eye Cream

£43 | Mimétique

Newcomer Mimétique has really impressed us, and that includes its latest eye cream. If you’ve not banked those all-important eight hours, this is just the ticket, working to depuff, brighten and smooth fine lines thanks to the brand’s hardworking SMR-C5 complex. 

Available at MIMETIQUE.COM

The Longevity Serum

£82 | Tatcha

Longevity-focused formulas are everywhere right now, but Tatcha has been doing them since long before they became a trend. Powered by age-old Japanese botanicals, this one not only reduces senescent cells – so-called ‘zombie’ cells that can cause inflammation – but also protects against future damage and strengthens the barrier as a whole. Apply to cleansed skin and follow up with a hydrating night cream to seal in the moisture.  

Available at TATCHA.CO.UK

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