7 Affordable Mascaras We Really Rate
Image: Dlilamour/Stocksy United
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7 Affordable Mascaras We Really Rate

Thanks to improved formulas and more functional packaging, high-street mascaras are better than ever – proving a lower price doesn’t mean lower quality. Here are seven that won’t set you back more than £16…
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Image: Dlilamour/Stocksy United

All products on this page have been selected by our editorial team, however we may make commission on some products.

Best Everyday Option

Tubing Mascara, £11.20 (was £16) | UKLASH

Another tubing formula, this has a tapered wand that allows you to paint the polymers on more precisely to create a light and feathery look. One coat will leave lashes defined yet subtle – perfect for an everyday look – but you can always build things up for more drama.

Available at UKLASH.COM


Best For Curling

Incredi-curl Mascara, £9 | e.l.f.

If you have straight or short lashes, this could be a game-changer. The curved wand grabs, lifts and sets lashes for a bouncy, eye-opening effect that lasts all day long.

Available at ELFCOSMETIC.CO.UK

Best Dramatic Finish

Volume Million Lashes Panorama Mascara, £12.99 | L’Oréal Paris

Designed to give you that fanned out, panoramic effect, this brush really gets into the lashes, separating and lifting them to their fullest potential. It’s also a sturdy formula, so you shouldn’t see any transfer throughout the day.

Available at LOOKFANTASTIC.COM


Best Long-Wear Results

Lash Sensational Sky High Waterproof Mascara, £12.99 | Maybelline

With a flexible brush that allows you to get right into the lash line, this is a true one-coat-and-done mascara. Once applied, it won’t budge – even if you get caught in a downpour. To remove it, try soaking the lashes in micellar water or using an oil-based make-up remover.

Available at LOOKFANTASTIC.COM


Best Lengthening Effect

Extra Super Lash Lengthening Mascara, £4.99 | Rimmel London

If you’re looking to ditch your lash extensions without missing out on length, this does the job brilliantly, building and defining without clumps. A rare find under £5.

Available at BOOTS.COM

Best Brown Mascara

Size Up - Supersized Volume Mascara, £14.99 | Sephora

Brown mascara is a great choice if you have lighter skin or more delicate features and want a more subtle, day-to-day look. This formula gives the same definition and length as black, only without the harsh contrast.

Available at SEPHORA.CO.UK


Best Tubing Formula

Wrap Star Tubing Mascara, £17 | Beauty Pie

If you’ve not tried a tubing mascara before, be prepared to be converted. Polymers create little ‘tubes’ around each lash that only come off with warm-to-hot water. This means they don’t smudge, transfer or budge until you want them to. This one is lengthening too but doesn’t feel heavy on the lashes.

Available at BEAUTYPIE.COM

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