Dyson Has Launched Its Most Innovative Hair Tool Yet
THE BRAND
When it comes to hair tech, no one does it quite like Dyson. It’s led the way in rethinking heat styling – proving you don’t need extreme temperatures to get glossy, salon-worthy results. From intelligent airflow to precision engineering, every Dyson tool is built with performance (and hair health) in mind. That’s why it’s become the go-to for stylists and beauty editors, alike – and why each launch creates this much buzz.
THE NEW LAUNCH
The Dyson Supersonic r ™ is a new, lightweight hairdryer that delivers professional results in a smaller, smarter format. Available in two versions tailored to your hair type – one for straight and wavy textures, the other for curly and coily – it’s all about control, comfort and ease. A tool that’s long been used behind the scenes by A-list stylists, it’s now finally available to everyone. Unlike previous Dyson tools, this one is all about agility – offering fast, precise styling in a curved, ergonomic design. While the original Supersonic remains best-in-class, the Supersonic r ™ is made for those who want the same results in a more a more light-weight form.
THE BREAKDOWN
The Supersonic ™ r is Dyson’s most compact, lightweight design yet – but don’t let the size fool you. It makes use of the same high-performance tech, including intelligent heat control to protect your hair from damage and preserve natural shine. The shape has been carefully engineered to give you more control – especially for those hard-to-reach areas at the back of your head – while its streamlined design makes it more comfortable to hold.
/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F07%2Fdyson-fb-new.jpg?itok=DgT8B3jr)
What really sets it apart is the precision. Whether you’re after straight strands or defined curls, the airflow has been fine-tuned to help you get there faster. With tailored attachments for different textures and expert-backed engineering – over 100 stylists helped shape this tool and more than 90% agreed it enhanced curl definition, reduced frizz and delivered a smoother finish – this is next-level styling made simple.
THE OPTIONS
Straight Or Wavy Hair
Start by rough drying your hair until it’s about 80% dry, then switch to the styling concentrator attachment and a round brush to smooth and shape the lengths. The result? Glossy, frizz-free volume that holds its shape without the damage.
Curly Or Coily Hair
The tool’s diffuser, which disperses airflow evenly to dry hair gently without disturbing the curl pattern, is a game changer. Use it on a low-speed setting, focusing at the roots to build volume and scrunching the ends to enhance definition. The finish is soft, shapely and full of bounce – perfect for maintaining healthy-looking curls. Whether you want stretch, shape or less frizz, we love that this tool adapts to your hair’s needs to deliver your desired result every time.
Shop now at DYSON.CO.UK
DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.
/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Fwebsite-images%2F2025%2F03%2Fsign-up-pop-up.jpg?itok=TZtXX_xL)
