The Fragrance Pop-Up To Book Now
THE STORY SO FAR
Since 1976, L’Occitane en Provence has taken inspiration from the sun-drenched landscapes of southern France and drawn on sustainably sourced botanicals to create bodycare icons like the Almond Shower Oil and Shea Butter Hand Cream. At the same time, it’s also built a reputation as a major player in the fragrance market. From plush lavender fields to romantic cherry blossom orchards, the scents are as transportive as they are timeless.
THE NEW DROP
Scent is unique in its ability to boost your mood but it’s also deeply personal. Inspired by the flora of the local region, the brand’s reimagined 14-strong scent collection champions the range’s heroes but in fresh, elegant packaging. Whether you’re rediscovering an old favourite or falling for something completely new, there’s something to suit all tastes. Reminiscent of Haute-Provençal village architecture, the arched bottle shape pays homage to the brand’s heritage, as does the label, which has been designed to echo the Provençal Coat of Arms and – crucially – look chic on your shelf.
THE POP-UP
To mark the relaunch of its iconic Fragrance Collection, the brand is bringing a touch of Provence to Marylebone with a four-day pop-up at Shreeji Newsagents, running from 1st to 4th October. As a SheerLuxe reader, you’re exclusively invited to book a complimentary, immersive experience – a chance to explore the new collection through a personalised fragrance journey. Discover curated scent pairings inspired by the colours, ingredients and artistry of Provence, enjoy a soothing hand and arm massage and leave with a full-size Néroli Orchidée Hand Cream, courtesy of L’Occitane en Provence.
Book your space at the pop-up here.
THE 4 SCENTS WE’RE LOVING
FLEURS DE CERISIER
£65
CÈDRE GINGEMBRE
£65
Shop the full collection from the 1st October at LOCCITANE.COM
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