The Fragrance Pop-Up To Book Now
The Fragrance Pop-Up To Book Now
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The Fragrance Pop-Up To Book Now

The start of a new season is the perfect time to switch up your signature scent and with L’Occitane en Provence’s latest launch, you’re spoilt for choice. Here, we delve into the story behind the reimagined fragrances, share how you can try the them at an exclusive pop-up and reveal which we’re loving right now...

Created in partnership with L'OCCITANE

THE STORY SO FAR

Since 1976, L’Occitane en Provence has taken inspiration from the sun-drenched landscapes of southern France and drawn on sustainably sourced botanicals to create bodycare icons like the Almond Shower Oil and Shea Butter Hand Cream. At the same time, it’s also built a reputation as a major player in the fragrance market. From plush lavender fields to romantic cherry blossom orchards, the scents are as transportive as they are timeless. 

THE NEW DROP

Scent is unique in its ability to boost your mood but it’s also deeply personal. Inspired by the flora of the local region, the brand’s reimagined 14-strong scent collection champions the range’s heroes but in fresh, elegant packaging. Whether you’re rediscovering an old favourite or falling for something completely new, there’s something to suit all tastes. Reminiscent of Haute-Provençal village architecture, the arched bottle shape pays homage to the brand’s heritage, as does the label, which has been designed to echo the Provençal Coat of Arms and – crucially – look chic on your shelf. 

The scent I keep REACHING FOR THIS SEASON IS NÉROLI ORCHIDÉE. It has such an uplifting, fresh feel.
Sapna Rao, fashion & beauty editor & broadcaster

THE POP-UP

To mark the relaunch of its iconic Fragrance Collection, the brand is bringing a touch of Provence to Marylebone with a four-day pop-up at Shreeji Newsagents, running from 1st to 4th October. As a SheerLuxe reader, you’re exclusively invited to book a complimentary, immersive experience – a chance to explore the new collection through a personalised fragrance journey. Discover curated scent pairings inspired by the colours, ingredients and artistry of Provence, enjoy a soothing hand and arm massage and leave with a full-size Néroli Orchidée Hand Cream, courtesy of L’Occitane en Provence. 

Book your space at the pop-up here.


THE 4 SCENTS WE’RE LOVING

FLEURS DE CERISIER

£65

Delicate and creamy. 

Key Notes: Cherry Blossom, Amber & Musk

Find out more here.


LAVANDE POIVRE NOIR

£65

Unexpected and intense. 

Key Notes: Lavender & Black Pepper. 

Find out more here.

NÉROLI ORCHIDÉE

£65

Sparkling and elegant. 

Key Notes: Mandarin, Neroli & Vanilla 

Find out more here.


CÈDRE GINGEMBRE

£65

Invigorating and cool. 

Key notes: Mint, Ginger & Cedarwood.

Find out more  here.

Shop the full collection from the 1st October at LOCCITANE.COM

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

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