3 Niche Fragrances We Love For Summer
Created in partnership with MEMO PARIS
The Need-To-Knows…
When Clara Molloy and her husband John launched the Parisian fragrance house MEMO Paris in 2007, they wanted to connect the olfactory experience with the beauty of the world, using the finest ingredients that nature could provide. They follow their curiosity for destinations and bring to life fragrances as olfactive landscapes, with specific ingredients related to each place, to take your senses on a journey.
For example, Inverness, inspired by the Scottish Highlands, focuses on notes of amyris, sandalwood, and cedar, to recall their memory of dense woodland and green forests. There's also Cappadocia, which is the latest creation, where ingredients are reminiscent of the place too, with saffron, benzoin, myrrh and sandalwood combining. Saffron is a key ingredient in this scent as it is part of Turkish culinary culture, and the appearance of the Turkish rose is another highlight.
Present in 45 countries around the world, MEMO Paris is ready to take you on an olfactive journey of discovery - we suggest heading down to Harvey Nichols’ London store where you will find their beautiful counter.
The Ethos…
Focusing on scents that are both luxurious and sophisticated, Clara and John use only the highest-quality raw ingredients to create the fragrances. Each one has incredible staying power. The craftsmanship is also unrivalled, driven by a single quest: does the place, the ingredients present in mind arouse desire, interest, excitement, mystery, or surprise? They always want this feeling to be evoked in order to lead to the finished fragrance. The brand is also committed to a more sustainable approach, with recyclable bottles and packaging that reduces waste.
The Fragrances
We love the Fleurs Bohèmes line at this time of year. Harnessing floral and citrus notes in a modern and elegant way, each scent will whisk you away to a warm, sunny place. These three are our favourites…
Madurai
For Those Who Like Rich, Fruity Fragrances
This has a modern, white floral, unisex feel that we love. It’s warm and airy thanks to notes of jasmine sambac, tuberose, sandalwood, and citrus. There’s a dose of velvety peach and turmeric essence, which makes it reminiscent of a busy, colourful, thriving market. It lasts all day and leaves an uplifting scent.
Sintra
For Fans Of Gourmand, Sweet Scents
If you lean towards gourmand scents that taste good enough to eat – but not sugary and sharp – you'll love Sintra. It's like whipped vanilla ice cream, spiked with orange blossom, cinnamon, cedarwood, and musk for an addictive dry down. There's something really captivating and comforting about this fragrance.
Marfa
For Lovers Of Tuberose
A warming combination of orange blossom, tuberose and white musk, beautifully balanced by warm sandalwood, tonka bean, and vanilla bean extract. An intense, magnetic, and mysterious fragrance that you won’t be able to get enough of.
How To Find Your Favourite…
You can discover the brand in store at Harvey Nichols or take its clever ‘scent profile’ quiz online. The questions will help you understand your fragrance preferences and guide you to which MEMO Paris scent is likely to be your signature. If you’re still unsure and want to try before you buy, we recommend picking up its Exclusive Discovery Set, which is full of the brand’s bestsellers in generous travel-sizes.
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