August’s Best New Beauty Buys
Images: @Merit; Neom
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August’s Best New Beauty Buys

From lash boosters and slim-nib contour sticks to nostalgic fruity fragrances – August’s hottest beauty launches cover all budgets and tastes…
Images: @Merit; Neom

All products on this page have been selected by our editorial team, however we may make commission on some products.

Squalane + 5% Niacinamide Brightening Eye Serum

£43 | Biossance

Tired, puffy eyes are no match for this roll-on serum. It’s so cooling and soothing – not to mention silky and unobtrusive under concealer. Delivering immediate relief, it gets to work plumping and smoothing your under-eye area with the help of squalane, peptides and niacinamide to make you appear noticeably brighter and more energised. 

Available at CULTBEAUTY.CO.UK

The Gua Sha

$27.77 | Cacti Wellness

You can’t beat an at-home tool, especially one that’s guaranteed to make your skin look fresher and more lifted. Crafted from tiger’s eye, this gua sha hugs the contours of your face, working to drain fluid and boost circulation. Use it alongside a nourishing oil to create an easy glide. 

Available at SHOP.CACTIWELLNESS.COM


Lash Boost

Coming Soon | Blink Brow Bar

Blink Brow Bar is hugely popular and rightly so – the treatments deliver impressive results. But don’t sleep on its own product range. Formulated with natural growth-boosting actives, this serum is designed to encourage longer, thicker lashes from root to tip. Apply it along your lash line each morning before mascara for best results. 

Launching on the 1st August.

Coming soon to BBB-LONDON.COM


Soft Focus Blurring Blush

£32 | Ilia Beauty

Powder blushes are making a comeback and Ilia’s are our latest favourites. Silky and flattering, they breathe life back into your face, adding proper dimension thanks to the ultra-fine shimmery pigment. Swipe across the apples of your cheeks to cheat your way to looking more well-rested. 

Available at SPACENK.COM

Great Skin Double Cleanse

Coming Soon | Merit

Whenever Merit drops something new, we sit up and pay attention. This is a foaming cleanser, but unlike those you’ve known before. The bi-phase formula – full of oat-derived surfactants and gentle PHAs – creates a satisfying lather but still has the power to melt away make-up, SPF and any impurities, leaving your skin feeling balanced and supple. 

Launching on the 12th August.

Coming soon to MERITBEAUTY.COM


Shapelifter Micro Contour Stick

£12 | Morphe

Whether you’re sculpting your cheekbones, slimming your nose or chiselling your jawline, the finer tip on this contour sticks allows for better precision, ensuring a natural-looking finish every time. Creamy and long-lasting, this will come in so handy. 

Available at SELFRIDGES.COM


Soulgazer Mascara

£28 | Kosas

Mascaras aren’t more hardworking than this. Combining the lash-boosting power of a serum with long-wear, inky-black pigment, this new Kosas launch kills two birds with one stone. Featuring an hourglass-shaped silicone brush, this gives great separation and length, while simultaneously supporting the hair’s natural growth cycle. For a fresh, everyday flutter, look no further. 

Available at SPACENK.COM

Pro-Vitamin D3 Dry Body Oil

£35 | Neom

For smooth, supple limbs, Neom’s new dry oil is a total winner. Full of skin-loving vitamins and nourishing fatty acids, it softens any dry patches without leaving behind any tell-tale grease. Massage it into damp skin after your shower – the minty-citrus scent is instantly uplifting when you’ve got an early start.

Available at NEOMWELLBEING.COM


Mrs Smith Hair & Body Mist

£25 | Phlur

Few things feel as nostalgic as a crisp apple scent. Hitting the sweet spot between fruity and tart, Phlur’s latest drop – playfully named Mrs Smith – has an easy, spritz-and-go appeal. Toss it in your beach bag to enjoy a juicy blend of apple, pear and watermelon, layered over a sugary praline base.

Available at SPACENK.COM


Translucent Hydrating Setting Spray Ultra-Blur

£32 | Laura Mercier

Marking a first for Laura Mercier, this setting spray  is powered by a cocktail of skin-friendly ingredients such as ectoin, niacinamide and hyaluronic acid. Mist after you’ve applied your make-up or even late in the day to freshen things up.

Available at SPACENK.COM 

Amber Labdanum Cologne Intense

£164 | Jo Malone London

Jo Malone London Cologne Intense line always hits the mark, and this is no exception. Inspired by the ancient city of Granada in southern Spain, this has an enveloping resiny warmth. Blending bitter orange with the amber-y labdanum flower and roasted oak, it’s the ideal summer scent if you prefer earthy and aromatic notes over anything too zesty. 

Available at HARRODS.COM


Chronos Curve Max Wand

£189 | ghd

GHD has just dropped not one, but four new curlers. For soft, loose waves, the Chronos Curve Max gets our vote. The 38mm supersized barrel is best suited to those with long hair and is so easy to use thanks to the grippy anodised coating. Also, clever curl-responsive technology maintains the 185°C temperature – the ‘magic number’ for hair styling – so you’re protected against extreme heat damage. 

Available at GHDHAIR.COM


Leave-In Conditioning Spray

£27 | Living Proof

It’s not often you find a conditioner with in-built heat protection benefits, which is why we love this new one from Living Proof. Designed for all hair types and boosted with peptides and antioxidants, it works fast to detangle and soften strands, making them immediately easier to style. Trust us – your comb will glide like a knife through butter. 

Available at LIVINGPROOF.CO.UK

Revitalize Hydra Concealer

Coming Soon | RMS Beauty

If you’re after a concealer that hides a multitude of sins but still feels feather-light, try this one by RMS Beauty. Given its fresh, fluid-like consistency, it’s surprisingly buildable in the areas where you might need a little extra coverage. Available in 26 shades, it feels really hydrating and creates a natural-looking, skin-like finish with minimal creasing.

Launching on the 5th August.

Coming soon to RMSBEAUTY.COM

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