9 Influencers Share Their Favourite Beauty Finds Under £30
All products on this page have been selected by our editorial team, however we may make commission on some products.
Multi-Peptide Moisturiser, £21 | Naturium
Rated By: Eilidh, @Addicted_To_Face
Why She Loves It: This has fast become my top moisturiser. Peptides intrigue me – they’re such a hard-working ingredient that are kind to the skin, but they’re often overlooked. The texture of this cream is incredible. It’s so comforting and works really well in the colder months. Expect it to fight fine lines and early signs of ageing, while keeping the skin hydrated and happy.
Available at SpaceNK.com
Healing Ointment, £17.68 | CeraVe
Rated By: Emily Jane, @EmilyJaneLathan
Why She Loves It: I first discovered this on TikTok, and now I mostly use it as a daily lip balm. It doubles up as a really intensive moisturising balm for any pesky dry patches – the perfect multipurpose product.
Available at Amazon.co.uk
BHA Exfoliant Serum, £19.99 | Face Theory
Rated By: Sofia, @Honest.Skin
Why She Loves It: Salicylic acid is amazing for cell turnover and achieving a softer, brighter complexion. But a lot of exfoliants can be quite aggressive and some people end up with a compromised skin barrier as a result. This serum contains green tea extract, which is a great antioxidant, while chamomile, aloe vera and vitamin E work together to soothe and condition. A great alternative for anyone with skin that’s very sensitive or reactive.
Available at FaceTheory.com
Multi-Peptide Lash Serum, £12.40 | The Ordinary
Rated By: Rachel, @JoyInMySkin
Why She Loves It: I’ve tried so many lash and brow serums – some of which are so expensive – and this more affordable one definitely gets the job done. After just a couple of weeks, I noticed my lashes looked much thicker. I’ve always taken at least a month to see change, so this was a pleasant surprise.
Available at TheOrdinary.com
Lip Butter Balm, £21 | Summer Fridays
Rated By: Elise, @Lumi_Lise
Why She Loves It: I’m obsessed with all of the Summer Fridays Lip Butter Balms but this one is my all-time favourite. The subtle nude tone is perfect for autumn and it also works well as a highlighter or an eye gloss.
Available at CultBeauty.co.uk
Smooth Body Oil, £30 | Mirror Water
Rated By: Jasmine, @AmourOphelia
Nourishing for the limbs and calming for the mind – my evening ritual wouldn't be the same without this silky body oil. Grapeseed, marula and camellia oils soften skin while uplifting bergamot and woody base notes of vetiver, cedar and Canadian black spruce make for an addictive scent. I’d be lying if I said this wasn’t my most loved body oil. Not only that, the brand itself and its community that founder Estée Lalonde has created is so special.
Available at MirrorWater.earth
T Puri-Sebogel Antibacterial Gel Wash, £10.80 | Pharmaceris
Rated By: Charlène, @MsCeeBee
Why She Loves It: I like to use this once or twice a week in my evening routine, usually after a day of wearing heavy make-up. It's very lightly fragranced and feels incredibly gentle on my skin. It also exfoliates without wrecking my skin barrier but the results still pack a real punch. You can't get much more for only £10.
Available at FeelUnique.com
Solar Radiance Cream Highlighter, £24 | Rose Inc
Rated By: Em, @EmRoberts.M
Why She Loves It: Rosie Huntington-Whiteley is one of my beauty icons, and her skincare and make-up line more than lives up to the hype. One of my favourite products is the creamy radiance highlighter – it’s perfectly pigmented and gives you that natural glow. It comes in five shades so there’s something for all skin tones but I love ‘Prismatic’ (also Rosie's favourite).
Available at SpaceNK.com
Nourish + Tint Solid Lip Serum, £24 | Sann Beauty
Rated By: Elisa Lune, @Elisa_Lune
Why She Loves It: If you’re not into fussy lipsticks, make this your go-to – it never leaves my handbag. The sheer colour is both buildable and hydrating, and never sticky. My favourite shade is ‘Sunset’ – a gorgeous golden brown that's flattering and easy to wear. I really love that it reflects the light in all the right places, not to mention, it contains natural ingredients and zero parabens, silicones or PEGs.
Available at SannBeauty.com
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