5 Influencers Share Their Favourite Beauty Buys Under £30
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5 Influencers Share Their Favourite Beauty Buys Under £30

Curious to know what some of the industry’s top beauty influencers actually spend their money on? From a new lip pencil to the perfect everyday moisturiser and a game-changing body wash, we asked five of them to share their current favourites under £30.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Tripeptide Plumping Lip Balm, £10.99 | The Inkey List

Recommended by: Elise Gill

I love a good lip balm and this new plumping balm from The Inkey List ticks so many boxes. It hydrates, nourishes, retains moisture and the clever formulation – including the brand’s Tripeptide Complex – helps define the contours of my lips and plump out any fine lines. I’ve been using it for three weeks, three times a day and I can totally see a difference in the texture and shape of my mouth.

Available at TheInkeyList.com

The Lip Pencil, £21 | Jones Road Beauty

Recommended by: Rachel Joy

I am loving this new lip pencil from Jones Road. I use it as an all-over wash of colour on my lips and sometimes build it up for a more pigmented finish. The formula is creamy, so it glides on, leaving my lips feeling moisturised and nourished. All of the shades are flattering and natural, so it doesn’t feel like I’m ‘wearing’ anything either. I’ve been enjoying the shades ‘Tawny Nude’ and ‘Nude Rose’ best.

Available at JonesRoadBeauty.com


The Glow Getter Multi-Oil Hydrating Body Wash, £18 | Naturium

Recommended by: Christina Joy

This body wash is a life safer in the colder months, mainly because it’s formulated with a blend of linoleic-rich oils. Transforming into a milky foam on contact with water, the gentle lather won’t strip or leave any residue on your skin. It also contains 50% glycerin, upcycled apple extract and plant-derived squalane – think of it as humectant-rich skincare that delivers intense hydration and nourishment. It’ll also maintain the skin barrier and leave it feeling super hydrated all day long.

Available at SpaceNK.com


Niacinamide Serum 12% Plus Zinc 2%, £18 | Naturium

Recommended by: Charlène Bee

I’ve tried so many different niacinamide products over the years but Naturium's Niacinamide Serum 12% Plus Zinc 2% is my favourite to date. It's gentle enough for daily use and it sinks into the skin so easily, which makes it great for layering. Consistent use has done wonders for smoothing out my skin's texture. It's also great for keeping my oily skin happy and breakout free without drying it out completely.

Available at SpaceNK.com

Pucker Lip Butter, $28 | Mutha

Recommended by: Em Roberts

This new launch is perfect for anyone who suffers with dry or chapped lips in the cold. I'm very particular when it comes to lip products, and this one is the ultimate multitasker, as it not only nourishes and moisturises the lips with a healthy dose of shea butter, but it also gently exfoliates and boosts collagen. I always have one on my bedside table too, and sometimes use it as a lip mask overnight.

Available at Mutha.com

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