Middle East

Georgie joined Amrita & Tamara in Dubai for a jam-packed week of fashion. First, join the team backstage and front row at the Dima Ayad show. After more shows, checking out everyone’s outfits, and a quick wardrobe change, it’s then on to Mrs Keepa’s presentation. In between shows the team gets an intro to Huda Beauty’s latest launch, manages an incredible 11-course meal at new hot spot Jun’s, a team workout at CAMP and a new season try on at Bloomingdales. Finally, after they wrap filming at Bloomingdales, it’s back to Design District for a fashion week finale…

In this latest episode, Georgie hit Dubai for a jam-packed 48 hours. First, follow her for a tour of the Dorchester’s newest hotel opening, The Lana. After checking out a really cool regional brand’s pop-up, Georgie takes her first ice bath to the vocals of wellness entrepreneur and jazz singer, Layla Kardan. Then, come behind the scenes to discover the collections of Zaid Farouki and Carmel Harrison. Finally, after the first team podcast is wrapped, come diamond shopping with Georgie to see what she picked out…

The latest instalment in our travel series covers the team’s recent trip to Jeddah. Join SL ME, Georgie & regional style expert Marriam Mossalli as they team up to co-host a dinner for female entrepreneurs and tastemakers at the newly opened Jeddah Yacht Club. Plus, from discovering the Old Town to boutique try-ons and podcasts, tag along to discover Saudi…

Join Elaine and Georgie at a Louboutin event, followed by a busy day of meetings and a ‘Come Shopping With Me’. The team also drops by the Biennale, the region's largest art show and enjoys a meal at A.OK. On the final day, the team visits the mall to pick out their favourite pieces at Zara and they also try out new wellness movement Kayanee, trying on activewear, touring the new workout studios and completing a health food taste test. Finally, they head over to Nojoud Alrumaihi’s house to record a podcast, where Noujoud also gives us a sneak peek at her wardrobe – think Chanel, Gucci, YSL and Prada – before paying a visit to the historic Diriyah, exploring the heart of the city and having dinner at Flamingo Room.

Come behind the scenes with the SheerLuxe Middle East team for a jam-packed 72 hours in Riyadh. This episode includes a hot Pilates session in partnership with beauty brand Whind, meetings with the British Embassy – plus, a look at Chalhoub Group's entrepreneurship programme and what happens when you get a flat tire in the desert! There’s also plenty of fashion inspiration at a MATCHES event and a glamorous SL ME launch at Mr Chow with 40 influential women…

It's time to put your feet up & spend an hour with the SL team, as we go behind-the-scenes on their recent trip to Dubai. Join Georgie, Laura, Mia, Elaine & Eloise as they head back to the UAE to host an intimate dinner with new friends to celebrate SL's launch in the region - plus, from stylish boutiques to cool restaurants, they show you the hot spots they discovered on their three-day trip...

We go behind-the-scenes of founder & Creative Director of Bilarabi – a jewellery brand specialising in Arabic calligraphy. An all-round trendsetter, cultural entrepreneur & artist, Nadine is one of the most respected names in the industry.

We go behind-the-scenes of brand consultant, stylist & interior design expert. Whether she’s transforming wardrobes or interior spaces, tastemaker Sam’s approach to style is the ultimate combination of modern & minimalist .

We go behind-the-scenes of philanthropist, founder of eyewear brand Karen Wazen & an executive board member of Fashion Trust Arabia. Her 8 million Instagram followers are testament to Karen’s light-hearted, candid & personal approach.

We go behind-the-scenes of the founder of SoMatcha, Treat Products & Treat Salon. An architecture graduate, Yara started as a beauty content creator before launching her Matcha brand & opening her first salon in Riyadh.

We go behind-the-scenes of co-founders of Ego & East talent management agency & partners in Maison Pyramide. As social media personalities & agency founders, the Lebanon-born sisters are visual style experts who are fully immersed in the industry.