This Secret App Is Giving Influencers Free Stuff

Launched in 2016, INTO says its “making cities a better place for agencies, agency-signed talent and exceptional venues.” The app is free to use, and is available to those in London, New York, LA, Sydney, Melbourne and Hamburg. Next to follow in its footsteps in Miami, which will launch next year, followed hot on its heels by Milan, Cape Town, Toronto, Hong Kong and Tokyo.

As for who can sign up, you’re going to have to show your worth in order to bag a spot on the app, as its users are limited to big names in the social media influencer game and models signed to an agency. In fact, only 12,500 people have made the grade when it comes to being accepting into the INTO fold. “In order to join the INTO community, you either need to be signed with a top talent or model agency, or represent yourself as a self-managed social media identity,' explains Co-Founder Maximilian Arasin.

The idea of a secret app reserved exclusively for the upper echelons of society is not a new idea, of course – dating app Raya was launched in 2015 with the USP that only celebrities and those high up in the media industry are allowed access to, gaining it the moniker ‘Illuminati Tinder’. The premise is similar here: prove your worth, and we’ll let you in.

So, free stuff is big business these days. The beautiful and well-established among us are walking into the world’s top establishments and coming out with a whole host of goodies – all they need to do is open the app, view the list of offers around them and present the ‘redeem now’ icon. The staff will tap the icon and voila! They’ve got themselves a free drink/hair cut/PT session.

There are, however different tiers to the app, meaning that influencers with smaller followings will find themselves offered free coffees galore, whilst major social media players will get unfettered access to dinners, drinks, workouts and haircuts.