Trend Report: The Return Of Red
Images: @SOBALERA; @CLAIREROSE
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Trend Report: The Return Of Red

Red dominated the AW23 runways and as expected, it’s everywhere this season – from high end designers to the high street and all over Instagram, too. Here, we break down the trend, including how to wear it and where to find the best pieces.
By Sapna Rao /
Images: @SOBALERA; @CLAIREROSE

All products on this page have been selected by our editorial team, however we may make commission on some products.

Bottega

The Designers  

Only few months after the fashion world went mad for quiet luxury – think tonal looks, neutral shades and minimalist colour palettes – red has taken over. Earlier this year, designers like David Koma, Gucci, Valentino, Fendi and Eudon Choi all used it to maximum effect via crisp suiting, flowing dresses and polished accessories, making it the colour of the season.

The Fans

Influencer Valeria (@Sobalera on Instagram) has given us a crash course on how to nail red. Injecting the shade into her looks via colourful accessories, as well as playing with head-to-toe red looks, she’s one to watch if you want fresh inspiration on how to wear it. Elsewhere, @ClaireRose wore top-to-toe red at Milan Fashion Week, while @AlexRiviere wore a cool pair of trainers to nod to the trend. 

Only a few months after the fashion world went mad for quiet luxury, RED HAS TAKEN OVER. If you’re keen to EMBRACE RED NOW, there are several ways to do it.

@Sobalera; @Another_Nue

The Styling  

If you’re keen to embrace red now, there are several ways to do it. To dip your toe in (pardon the pun) shoes are one of the simplest ways to incorporate a bit of colour. Take your lead from the and pick up a pair of adidas Spezials or Gazelles, and pair them with jeans and blazers or suits to add a bit of edge. Elsewhere, a pointed slingback offers a more elevated take. Similarly, red bags are everywhere in every shade from bright crimson to cherry and maroons. 

If you’re feeling a little braver, swap out black, grey and beige knitwear for bright red. Team it with tailored trousers or blue denim, while pink or brown will also give you more of that colour-block look. To go one step further, try teaming two contrasting red shades together to create a totally monochromatic look. 

The Pieces

Elsewhere, we’re lusting after cashmere knits from Massimo Dutti, Totême’s mega scarf-cape and By Malene Birger’s floor length red coat – all of which prove there’s plenty available no matter your price range or taste.

@clairerose; @Therowcollection; @Tinvcb


SHOP OUR PRODUCT EDIT

Trullem Wool Coat, £760 | By Malene Birger
Trullem Wool Coat, £760 | By Malene Birger
Amiel Jumper, £130 | Sézane
Amiel Jumper, £130 | Sézane
Swap out black, grey and beige knitwear for bright red. TEAM IT WITH TAILORED TROUSERS or blue denim, while pink or brown will also give you more of that colour-block look.

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