This Luxury Resort Brand Is Your Shortcut To Chic Summer Dressing

Founded by Brazilian designer Paula Hermanny in the early 2000s, ViX was one of the first brands to champion luxury swimwear. Coming from humble beginnings, Paula wanted to create a brand that brought the essence of Brazilian beach culture to a sophisticated, international audience. Over two decades later, ViX’s beautifully crafted collections are all designed with the modern, well-travelled woman in mind – and they feel as relevant as ever. 

With the spirit of Brazil at its core, ViX draws inspiration from iconic destinations around the world – think sun-drenched coasts, cultural capitals and remote tropical escapes. Each collection is designed to capture the essence of a place, resulting in pieces that feel both transportive and wearable. 

What sets ViX apart is its dedication to detail: from gold and silver-plated hardware to hand-tied knots and embroidery, every element is thoughtfully considered. Plus, the brand’s signature silhouettes – from sculpting swimwear to breezy cover-ups – all prioritise fit and wearability, to ensure these pieces last season after season.