The AW25 Collection You Have To See
The AW25 Collection You Have To See
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The AW25 Collection You Have To See

To mark its 30th year, The White Company is stepping into a stylish new chapter – and its latest autumn/winter collection might just be its best yet. Under the creative direction of designer Sheila McKain (formerly of Donna Karan and Oscar de la Renta), the brand has redefined its approach. Drawing inspiration from founder Chrissie Rucker’s original archives, the collection blends luxury and comfort with a modern sensibility. Here are the highlights…
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Created in partnership with THE WHITE COMPANY

The New Chapter

Marking a new chapter for The White Company, AW25 sees a fresh vision rooted in the brand’s timeless aesthetic. Expect a refined palette of whites, ecrus and rich earth tones, all brought to life through soft textures, fluid shapes and a considered approach to wardrobe essentials. From relaxed tailoring and updated denim to luxury shearling, suede and cashmere, this is everyday dressing at its best.

With a warm colour palette, BEAUTIFUL TEXTURES and attention to detail at every turn, this is EVERYDAY STYLE DONE BETTER.
From cocooning coats and ELEGANT KNITWEAR to perfectly cut trousers and softly structured shirting, every piece is designed to FEEL EFFORTLESS and considered.
This collection is all about QUIET CONFIDENCE – clothes that move with you and that feel LUXURIOUS without trying too hard.

Shop now at THEWHITECOMPANY.COM

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

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