/ 02 September 2025

3 Fashion Insiders Share Their New Brand Discoveries

When it comes to discovering the next big thing, our BLUSH talent MGMT insiders have their fingers on the pulse. As tastemakers with some of the sharpest eyes in the business, we asked them to share the under-the-radar brands they think everyone should know about – and here’s what made the cut…

Sapna Rao

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@TheAliceEdit; Vivere London

Alice Satterthwaite

Vivere has had a rebrand and its new collection is full of amazing tones and textures. It's a go-to for quality pieces that are both modern yet classic, and work hard in my wardrobe. I love the shaggy fur jacket – a real statement piece for winter. The scarf and cardi set is also top of my wish list; it comes in chocolate brown or cream, and it's such a versatile choice for the season ahead.

Visit VIVERELONDON.COM

Follow @THEALICEEDIT

Lena Scarf

£95

Orla Sheer Top

£145

Wynn Trellis Print Trousers

£125

Charlie Shaggy Fur Jacket

£225

Lila Cardigan

£145

Charlie Shaggy Fur Jacket

£225

Moira Knit Top

£190

Wilma Check Belted Blazer

£275

@Sam.Preston_; Kallmeyer

Sam Preston

I love everyday staples designed with thoughtful details and Kallmeyer is the epitome of that. Everything is classic without being boring, refined without feeling overthought. The brand reimagines everyday staples for the modern woman so they feel polished but not precious – picture a silk windbreaker jacket with a simple black column skirt. It’s my favourite look and the jacket is high on my wish list. I’d style it exactly like this.

Visit KALLMEYER.NYC

Follow @SAM.PRESTON__

Norene Top

£474

Eloise Mini Dress

£489

Suri Windbreaker

£826

Emilee Pencil Skirt

£451

@FelicityMBird; LEONÍ

Felicity Bird

LEONÍ has that Scandi ease I’m always drawn to: clean lines, sculptural shapes, nothing too fussy. The pieces are minimal but still feel super interesting. Just easy, elevated wardrobe staples you actually want to wear.

Visit LEONI-STUDIO.COM

Follow @FELICITYMBIRD