3 Cool Brands To Know
3 Cool Brands To Know
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3 Cool Brands To Know

Here at SL, it’s our job to keep you in the know about the newest and most discerning fashion brands out there. From cool printed resortwear to fun accessories and pretty swimwear from a new British brand, here are the labels we’re loving right now – perfect if you've still got your summer holiday to come or are planning ahead...
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All products on this page have been selected by our editorial team, however we may make commission on some products.
Cala De La Cruz

Cala De La Cruz

Cala de la Cruz is the Colombian resortwear label bringing bold prints, clean lines and a fresh, graphic edge to holiday dressing. Founded by textile designer Carolina Lopez, the brand combines retro-inspired silhouettes with botanical prints, striking geometrics and a playful yet polished aesthetic. Made locally in Cali, each piece champions a responsible production process, supporting small businesses and thoughtful design. Expect mix-and-match styles, sophisticated colour palettes and standout prints that bring a spirited, modern take to sun-drenched dressing.

Visit CALADELACRUZ.COM
NouNou

nounou

Rooted in founder Anouchka Houser’s nostalgic memories of Cornish summers and her French-Italian mother’s effortless style in the 1970s, nounou is a London swimwear brand worth having on your radar. Each piece channels the easy elegance of cotton bikinis past, reimagined through a modern lens with thoughtful details and timeless cuts. A deeply personal project, the collection was shaped with the support of close friends – something that’s reflected in all the styles named after friends. Plus, the signature seashell clasp was created in collaboration with London-based jeweller Jessica McCormack.

Visit NOUNOU.CO.UK

Pura Utz

Founded by Anna Waller Andrés and Bernabela Sapalú, Pura Utz is an accessories brand that blends joyful design with purposeful craftsmanship. Based in Santiago Atitlán, Guatemala, each beaded piece – be it a bag, necklace or earrings – is handmade over three days using thousands of glass beads and centuries-old techniques. Expect playful fruit charms, colourful lobsters and vibrant motifs that add instant personality to any outfit. Beyond the bright, uplifting aesthetic, the brand is rooted in its mission to empower local women through fair, full-time work – proving that meaningful fashion can be both fun and impactful.

Visit PURAUTZ.COM

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