The New & Affordable Denim Drop We’re Obsessed With
The New & Affordable Denim Drop We’re Obsessed With
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The New & Affordable Denim Drop We’re Obsessed With

Primark’s autumn/winter denim drop strikes the perfect balance between trend-led and timeless, with clean lines, oversized cuts and washed-out finishes that feel effortlessly cool. From 90s-inspired slouchy jeans to directional cinched jackets, these are the key pieces to buy now…
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Created in partnership with Primark

Straight-leg jeans in a 90S-STYLE WASH are a forever staple. Paired with the MATCHING LOOSE SHIRT, it’s the kind of double-denim look that FEELS TIMELESS, with a fashion editor twist.

Relaxed Denim Shirt, £16; High-Waisted Straight Leg Jeans, £16;
 The Straight Jean Range

Here, dark denim takes a DRESSIER TURN. The straight-leg jeans and sleeveless peplum top balance SHARP PROPORTIONS with feminine details for a look that’s CLEAN, STRUCTURED and elevated.

Denim Peplum Top, £16; Mid-Rise Wide Leg Jeans, £18;
The Barrel Jeans Range

Chocolate BROWN DENIM is firmly on the FASHION RADAR FOR AUTUMN and this matching set is an easy way to get the look. We like how the WAISTED JACKET offers a more structured take.

Cinched Denim Jacket, £24; Drawstring High-Waisted Wide Leg Jeans, £20
The Wide Leg Jeans Range

Barrel-leg jeans are going NOWHERE THIS SEASON and this bleached pair hits the sweet spot between LAIDBACK AND FASHION-FORWARD. Team them with an oversized white shirt and a CHOCOLATE BROWN MAC to channel cool-girl energy.

Mid-Rise Barrel Leg Jeans, £18; Essential Macintosh Jacket, £40

With their EXAGGERATED SILHOUETTE and shape, these WIDE-LEG PALAZZO JEANS are relaxed but still manage to MAKE A STATEMENT. An easy win on off-duty days.

Elasticated High-Waisted Palazzo Jeans, £12

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