/ 31 May 2018

Revolve Officially Launches In The UK

Even if you have yet to browse Revolve, you’ll certainly have seen the brand tagged on Instagram - synonymous with Coachella pool parties and showstopping weekends away - the US fashion site have firmly put influencers front and centre of its digital campaigns.

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Featuring must-have brands from Faithfull to For Love & Lemons, Revolve offers serious temptation – yet until now British shoppers have had to pay huge custom fees. So we’re super excited about the site’s official UK launch today since it means free UK shipping on orders over £70, and a free returns process; finally giving us access to those cool stateside brands.

Want to know what the hype is about? We spoke to co-founders Raissa Gerona and Michael Menteto to find out more…

Revolve began in 2002… We recognised the shift from retail to online and quickly realised the digital fashion experience was very limited. This was also during the rise of premium denim, based in Los Angeles, so we focused on that as a starting point.

There was never any ‘we’ve made it’ moment… We were always too busy; constantly evolving to give our customers new experiences – which has been the key to our successes to date. We’re always working to stay ahead of the curve, not follow the pack.

Launching in the UK is our most exciting moment so far… It’s a huge step for us to be able to offer this experience to our western Europe-based customers, especially with our free shipping and free returns service. It’s a very exciting time for us as a brand and we’re looking forward to spending more time here in the UK.

Our first influencer collaboration happened in 2009… It was an extremely organic partnership with Rumi Neely. It’s important for us to have real synergy with the influencers we connect with.

The big influencer parties you see on Instagram are part of our DNA… They’ve have evolved organically over the years, as it’s a natural connection for us – the Revolve girl is extremely social and loves to party.

When choosing brands to work with, we look for a unique perspective… And a brand who will integrate well with the Revolve girl lifestyle. We offer a strong mix of established and emerging brands, each one with its own appeal and personality.

Our most popular brands are Lovers + Friends, LPA, NBD and House of Harlow… Although we currently have thousands of brands on the site at any one moment.

UK girls will love the USA favourites too… There are lots of similarities between our American and British customers. The Revolve girl is all about confidence and has a strong sense of self.