A Fashion Insider Shares The Brands She’s Loving Right Now
A Fashion Insider Shares The Brands She’s Loving Right Now
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A Fashion Insider Shares The Brands She’s Loving Right Now

Born in Somalia and based in Stockholm, Mona Mohammed Ali is the former diversity & inclusion editor at Vogue Scandinavia who founded modelling agency FIIRI and, naturally, has excellent style. Here, she talks us through the labels she thinks you should have on your radar right now...
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Photography: @MONAMALI_

All products on this page have been selected by our editorial team, however we may make commission on some products.

Helsa Studio

Clean, flattering, effortless – Helsa makes me want to commit to a capsule wardrobe forever. With just enough Scandi cool to keep things interesting, its pieces are ones you throw on and instantly look like you’ve got it together.

Visit FWRD.COM  

Lemaire

Lemaire is quiet luxury at its best – soft, earthy tones, beautifully draped shapes, and a deeply considered sense of ease. No logos, no fuss, just pure understated elegance.

Visit LEMAIRE.FR

Oude Waag

Oude Waag feels like stepping into a cinematic daydream. Structured yet fluid, every piece strikes that perfect balance – nothing too rigid, nothing too floaty – and each one feels like it’s lived a little before you wear it.

Visit LABSTORELONDON.COM

Christopher Esber

Christopher Esber is clever, sexy and totally wearable. The tailoring is razor-sharp, the details are unexpected, and the fabrics move beautifully. You put a piece on and instantly feel different.

Visit CHRISTOPHERESBER.COM

St. Agni

The calm in my fashion storm, St. Agni is all about elevated staples – neutral tones, clean lines and easy versatility. Everything works with everything.

Visit ST-AGNI.COM  

By Malene Birger

The definition of effortless chic, By Malene Birger is my go-to for soft knits, great coats and perfect trousers – pieces that give you polish without looking like you tried too hard.

Visit BYMALENEBIRGER.COM  

Wandler

Wandler just nails the perfect bag shape. Sleek but never boring, with colours that somehow read both bold and neutral, these are bags that pull a look together – even on zero-effort days.

Visit WANDLER.COM 

Siedrés

Siedres is bottled summer. Fun prints, relaxed shapes, smile-inducing colours – but still completely wearable midweek in the city. It’s the instant mood lift your wardrobe deserves.

Visit SIEDRES.COM  

Nour Hammour

Nour Hammour makes leather jackets you’ll own forever. Sharp cuts, bold but refined details, and that perfect blend of Parisian edge and timeless cool – throw one on to feel instantly fearless.

Visit NOURHAMMOUR.COM

Follow  @MONAMALI_

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