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7 Alternative Fashion Instagram Accounts To Follow Now

From the nostalgic to the voyeuristic, there are plenty of fashion-based Instagram accounts beyond the world of big brands and influencers. Here are seven of our favourites.

Awkward Zara Poses

If you’ve ever found yourself perplexed by the Zara model poses online, you’re not alone. Awkward Zara collates and reposts the brand’s most bizarre e-commerce shots, from crouching on top of a hob (in heels, no less) to coats worn backwards, complete with witty captions. 

Follow @AwkwardZara

Awkward Fashion Shoots

If Awkward Zara isn’t enough, then add Awkward But Fashion (from the same creators as the former) to your feed. Rounding up the fashion industry’s oddest shoot concepts with, you guessed it, mocking captions, there are just 13 posts so far. Consider yourself ahead of the curve. 

Follow @AwkwardButFashion

Nasty Nostalgia 

There’s no affiliation between this account and publication house Conde Nast despite the handle. Instead, Nasty Nostalgia is a curation of fashion and pop culture images from the 50s, all the way through to the late 90s. If behind the scenes shots of beloved actresses and models is your thing, this account offers a momentary escape into the past. 

Follow @Conde.Nasty

Ladi Di Revenge Looks 

As per the bio, Lady Di Revenge Looks shares some of the Princess of Wales ‘sassiest post-divorce looks’. While she was a style icon before her untimely death, the recent resurgence of 80s and 90s-inspired fashion means you’ll be saving posts for power dressing and sports luxe outfit inspo now. 

Follow @LadyDiRevengeLooks

Old Man Repeller 

Following founder Leandra Medine’s departure from her blog-turned-online-magazine and the platform’s subsequent closure last week, Old Man Repeller is an homage to the unique and often quirky fashion content produced by the team over the last decade. 

Follow @OldManRepeller

Old Prada 

Another for those with a penchant for nostalgia, Old Prada shares some of the best runway and campaign images from the brand’s past collections. As one of the most coveted designer names in the world, fashion lovers will enjoy looking back through the design house’s evolution. 

Follow @OldPrada

Parisiens in Paris 

The French are widely considered some of the chicest people in the world, and Parisiens in Paris perfectly captures that Gallic ‘Je ne sais quoi’. For days when you’re stuck for fresh inspiration, scroll through the candid shots of the capital’s most stylish residents.

Follow @ParisiensInParis

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