The Sustainable Collection To Have On Your Radar
Created in partnership with Superdry
I wake up in my North London flat – usually next to my fiancé or at least my dog. If I’m lucky, there might be a cup of tea next to the bed.
Three things I do every morning include checking emails and reading the news – I know it’s not great that the first thing I do is look at my phone. To keep things balanced, I always make sure I walk my dog, too. I’m lucky to live near quite a few parks – it's important to have that time to get outside and breathe.
To me, the idea of sustainable living conjures up images of living off grid in the mountains eating off the land. I don’t believe anyone can live a fully sustainable lifestyle, but we can make eco-conscious decisions that not only benefit our own lives, but those of the people around us. That could include anything from where we shop to what we eat.
When I’m getting dressed, I always think about comfort. I have quite sensitive skin and so I only like to wear clothes that feel good.
Some of my favourite pieces from Superdry’s new sustainable range include the vintage resort shirt (which I wear oversized), the blue linen boyfriend shirt and the organic vintage stripe dress in navy. I especially love the organic cotton basics.
I’d describe my personal style as comfortable, colourful and playful. And the way I like to dress for work is best described as unconventional. I wear a lot of colour and fun, exaggerated pieces to pep up my mood. It’s not really your typical corporate or boardroom attire, but I like what I wear to work for the office and beyond.
I don’t have a typical work day. Some days I’m in the studio recording podcast episodes, others I’m hosting an event or doing a keynote speech. Every now and then, I’ll be at home, in a tracksuit, on a Zoom call with my accountant and bookkeeper doing business admin – definitely my least favourite task.
I’m always trying to build more sustainable habits at home. Changing the way I do my washing has been a big one for me – we talk about it a lot on the podcast, and had someone come on to explain to us how to get it right. From small changes like switching our washing and laundry products for more eco-friendly ones to getting a smart meter to see how much energy I’m using, and always washing my clothes on the eco setting – it all makes a difference.
One of the biggest eye openers for me has been realising how many items aren't recyclable – especially in my bathroom. It's really made me look at what I buy with a new perspective.
Typically, I like to buy my food locally, making sure I’m only buying what I really need from local butchers and greengrocers. For everything else, I have subscriptions with brands like Oddbox, Grubby and allplants, which makes things even more convenient.
I try to cut down on food waste by planning ahead. That way I don’t buy more than I need. I have a really busy life, so in my weekly shop I only ever buy enough for three meals, as I either end up going out for dinner or working late . It allows me to be spontaneous without wasting anything.
I started SevenSix Agency because of the lack of diversity in the influencer industry. Both in marketing campaigns and behind the scenes – there were creators who were doing such amazing things that needed the right recognition, so I launched the business in 2019 to pair brands with talent who bucked the typical image of an influencer (at least back then).
To me, ‘inclusivity’ means being truly representative. In marketing terms, it’s ensuring your campaigns are reflective of the world around you and your audience.
The business is really important to me because it serves a real purpose. There is still so much work to do around representation in the advertising industry and media, both in front of the camera and behind it.
I want to be more sustainable at work. We’re always thinking about what we can do better, and are currently in the process of auditing the business to find out how and where we can improve – especially in terms of energy consumption.
My sustainability podcast started as a result of my research into the topic – I was by no means an expert. After holding a highly successful sustainability event, my co-host and I still felt we had so many unanswered questions. We thought, what better way to find the answers, and share them with other curious people, than to start a podcast and chat to experts?
The one big lesson I’ve learnt in business is don’t make impulsive decisions. I can be an impulsive person by nature and it has definitely got me into trouble a few times!
The one piece of career advice I’d give other women is build your network early. And within that network, establish a small group of people who can be your cheerleaders and confidantes to give you honest feedback when it's needed – only having ‘yes people’ around you won’t help you grow.
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