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SheerLuxe Beauty Icons: 25 Under £25
All products on this page have been selected by our editorial team, however we may make commission on some products.
Bread
Hair Oil
Loved by those in the know, this is a hair oil – but unlike any you’ve tried before. It defines curls, restores shine and is full of fatty acids and nutrients to hydrate from within. Smooth a couple of drops through your mid-lengths and ends for an expensive-looking, glossy finish.
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Sculpted By Aimee
HydraTint
Delivering a sheer veil of colour, HydraTint is our favourite for ‘no-make-up make-up’ days. Boosted with ceramides, this best-in-show base melts in seamlessly and evens out your complexion but still feels fresh and weightless all day long.
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Marks & Spencer
Sea Salt & Neroli
Do not sleep on M&S fragrances – they’re unbelievably good. Reminiscent of salty skin, with a bright, citrussy edge, this holiday-in-a-bottle scent is uplifting and transportive. Given the reasonable price, you can afford to be as liberal as you like with it.
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Monday Haircare
Deep Moisture Mask
If your hair is crying out for moisture, this will make a world of difference. Powered by a cocktail of keratin, argan oil, shea butter and coconut oil, it gets to work deep within the cuticle, leaving your hair softer and easier to style.
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Saie
Dew Blush
Trust us – Saie’s viral blush is worth the hype. Highly-pigmented and easy-to-blend, it has a creamy, comfortable consistency but – crucially – won’t fade throughout the day. Pat into the apples of the cheeks for a natural-looking flush, bringing a little up towards your temples to tie it all together.
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L'Oréal Paris
Lumi Glotion
For ethereal, lit-from-within skin, you can’t beat Lumi Glotion. Thanks to the light-reflecting pearly pigment, it creates such a pretty, glowy effect. Nourishing and non-greasy, this liquid illuminator layers comfortably under your chosen base or alternatively, can be worn over the high points of the face to enhance your natural bone structure.
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CeraVe
SA Smoothing Cleanser
A high-street favourite, this CeraVe cleanser addresses texture, revealing a clearer, smoother surface. Formulated with salicylic acid, if you struggle with bumps or roughness (on your face or body), you’ll feel the difference – especially since it’s full of all-important ceramides to keep your skin feeling supple.
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Rituals
Karma Body Scrub
This scrub delivers just the right amount of grit to sweep away dry, dull skin, without it feeling scratchy or harsh. Blending sea salt with mineral-rich magnesium and botanical oils, it leaves your limbs feeling smoother and revitalised with regular use. Also, the floral scent is ultra-soothing.
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NYX
Slim Lip Liner Pencil
A celebrity favourite, this holy-grail lip liner is such great value for money. Creamy and long-wearing, it glides on so smoothly, creating a full, pillowy effect. From tawny nude to tomato red, there’s an entire shade library to pick from. We’d go as far as to say these are the best budget lip liners on the market – you can’t go wrong.
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Beauty Of Joseon
Relief Sun Aqua Fresh Rice +B5 SPF50+
Studies show one of the main reasons people skip SPF is textural dislike. But if any brand can get you into a regular routine, it’s Beauty Of Joseon. Loved for its fluid, feather-light consistency, this rice-powered sunscreen sinks in quickly and sits comfortably underneath make-up with zero pilling.
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E.l.f.
Hydrating Camo Concealer
This Tik-Tok-famous concealer does not disappoint. True to its name, it has a moisturising, creamy consistency and even sits comfortably under the eyes where dryness is common. Covering spots and dark circles in a flash, a little goes a long way. Plus, it comes in 25 shades, so you’re sure to find your perfect match. Buff in with an angled concealer brush for the best, crease-free results.
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Adored By
Matte Stack Eyeshadow
Newcomer Adored By has impressed us with its stacked eyeshadow quad. Featuring four matte shades, this pared-back edit of neutrals is seriously versatile. Whether you’re after a smokey eye or a single wash of colour, the pay-off is excellent and we love the grab-and-go design. Our tip is to nestle ‘Espresso’ along your lash line for instant impact.
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Bondi Sands
Self-Tanning Foam
Self-tanners have come on leaps and bounds in recent years but this OG formula still reigns supreme. Even for novices, it’s such an easy win. Delivering bronzy warmth with no orange in sight, it doesn’t feel at all sticky and you can even leave it on for longer depending on your shade preference. Cheat your way to a post-holiday glow without even leaving the tarmac.
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Neutrogena
Hydro Boost Water Gel Moisturiser
Lightweight and oil-free, this moisturiser is such a great summer alternative – the gel texture feels so refreshing. It absorbs quickly and plumps up dehydration lines, delivering a quenched feeling and dewy, cushiony-soft skin.
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Aveeno
Skin Relief Body Oil Spray
High-street body oils sometimes fall flat but this is the exception. Guaranteed to breathe life back into dry, weathered skin, this feels unexpectedly luxurious. It sinks in quickly, leaving behind a silky, bouncy layer with zero grease.
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Revolution
Wrap Lash
Rated by make-up artists for its stay-all-day power, this Revolution mascara really goes the distance. Serial smudgers – you’re in safe hands – it harnesses tubing technology to create lifted, fluttery lashes that don't budge.
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Naturium
Glow Getter Body Butter
Rich and cocooning, this body butter is a game-changer on dry skin. Full of plumping peptides and hero hydrators, the whipped texture is so creamy and comforting. But what we love the most is the finish – shiny, long-lasting and never sticky.
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Garnier
Hyaluronic Acid Cryo Jelly Face Mask
Powered by skin-plumping humectants like hyaluronic acid and glycerin, this jelly mask is the ultimate pick-me-up. What sets it apart is the menthol, which creates an ultra-soothing, cooling sensation. Our tip is to pop it in the fridge for an extra hit of freshness.
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Mario Badescu
Facial Spray With Aloe, Herbs & Rosewater
There’s a reason this cult mist always crops up backstage at fashion week. Powered by a rejuvenating cocktail of rosewater, herbs and aloe vera, not only does it bring dehydrated skin back from the brink, it’s also great to spritz throughout the day to freshen your make-up.
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REFY
Brow Sculpt
A one-step route to creating REFY's signature fluffy brows, this waxy gel works overtime, fixing hairs upwards and locking them firmly in place for up to 12 hours. Enhanced with provitamin B5 and glycerin to provide extra nourishment, the reworked formula makes sparse arches look instantly fuller – plus, the dual applicator is so handy for creating your desired shape.
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Maybelline
Teddy Tint Lipstick
If you love a soft-focus lip, you need to try this. Unlike other mattes on the market, it doesn’t strip your lips of moisture – they still feel flexible and velvety. The blurry, just-been-kissed finish is so pretty and we love that you can afford to be less precise with the application, meaning it’s ideal for on-the-go top-ups.
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KIKO Milano
Flawless Fusion Bronzing Powder
KIKO’s formulas rival the quality of a more expensive brand but this powder bronzer really stands out. Silky and smooth, it blends like a dream – owing to vitamin E and argan oil – creating realistic-looking warmth in the places where the sun would naturally hit. Apply it with a fluffy brush for an even, second-skin finish.
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The Ordinary
Glycolic Acid 7% Exfoliating Toner
For a brighter, smoother complexion, we always turn to The Ordinary’s Glycolic Acid. Full of alpha-hydroxy acids, it gets to work gently shifting dead cells to give your skin a renewed radiance. It also treats texture, meaning your foundation will sit more evenly with regular use.
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Byoma
Hydrating Serum
This serum needs little introduction. Ceramides, squalane and glycerin join forces to restore moisture levels and boost barrier function, delivering instant relief if your skin’s feeling tight. For a fresh, visible bounce, you can rely on this hero hydrator.
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The INKEY List
Caffeine Eye Cream
If you’ve not banked those all-important eight hours, here’s your solution – tired eyes are no match for this INKEY List formula. Deeply hydrating, it contains caffeine and albizia bark extract to reduce puffiness and make you appear well-rested – fast. It even layers seamlessly under concealer without causing any creasing.
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