7 Ways To Stop Your Make-Up Creasing

“Generally speaking, make-up creases because it mixes with the natural oils on the skin, or the oils in your skincare. There might not also be enough moisture in your skin, which causes make-up to settle into dehydration lines. This can also happen if you’re not setting make-up into place with the right products.” – Make-up artist Zara Findlay

“Make-up can also crease as your face moves, especially when you use products that aren’t designed to set – like cream formulas. Of course, hot weather can have an impact too. Having said all that, in certain places, like eyelids, a little creasing can look cool and slept-in, so it’s not always a bad thing.” – Make-up artist & SL beauty contributor Zoë Taylor

“Applying a long-wear eye base (not a concealer) before you apply any shadow will make the biggest difference. These products are designed to help shadow adhere onto the eye and prevent any slippage or break-down. A lot of people use concealer on the lids in the hope it will act like a primer, but they tend to have more oils in them which actually causes products to crease even more. It’s important to use a specific eye cream around your eyes, too. If you’re just using your normal face cream, it will likely be heavier and will break down make-up faster. Keep any skincare you apply to this area as light as possible to prevent interference.” – Zara 

“You can also try mixing an eye primer into a cream eyeshadow. It’s easy to do and gives everything better staying power. Think of an eye primer like a sealant or a concrete base – take it all around the eye area and to the outer corners of the eyes to stop foundation settling into fine lines.” – Make-up artist Jessica Kell 

“When it comes to face make-up, it’s all about applying your products in the right order to prevent creasing. Start with a very lightweight but hydrating moisturiser – Chanel’s Hydra Beauty Gel Crème is my go-to. Then, follow up with your base, but don’t go too heavy. Try instead to get the coverage you need from your concealer – Tarte Cosmetics does a brilliant one and it never creases. Keep your layers light and apply them in deft, lightweight motions.” – Zoë

“From skincare to foundation and everything on top of that, you need to keep it all as sheer as possible. Start with your thinnest textures and only apply thicker formulas to the areas that need it. When it comes to foundation, start with a very light layer at the centre of your face and see where you need more coverage. If you have anything else that needs concealing, mix a tiny amount of concealer with the foundation, applying it lightly only to areas that need it. Go over everything with a fluffy brush to help your product set. This technique will help everything look more refined.” – Jessica

“Pilling happens when make-up clumps together into little balls and rolls off the skin – it’s almost as frustrating as creasing. The culprit is usually excess skincare that hasn’t sunk in properly, or when too many different formulas are sitting on top of each other. To counteract this, apply your formulas slowly and thoroughly, letting them sink in properly before you go in with the next layer. It will ensure your make-up stays put longer.” – Zara 

“Stipple your powder onto your face with a stiff, short-haired brush. This will set the make-up properly as the shorter bristles limit movement on the skin, which will prevent any unnecessary creasing. Keep your application light and only apply powder to areas that look shiny or are prone to grease.” – Zoë

“A great powder can make all the difference between well-set make-up and make-up that creases gradually throughout the day. Choose powders that are really lightly milled  – remember, you’re not looking for extra coverage, it’s about keeping everything secure. Use a flat foundation brush to pat and press the powder into place – you’ll find it makes a huge difference.” – Jessica

“Dehydrated skin is another reason why make-up creases. If your complexion feels tight or flaky, use a setting or moisturising face mist first. They work brilliantly when used as the last step of your skincare regime to prevent the skin from drying out during the day.” – Zara 

“Hybrid primers prep, hydrate and protect goal at once. Using one can minimise the number of different products sat on your skin, so there’s less risk of creasing as the day wears on. Sticky SPFs can be a real issue when it comes to make-up turning cakey. Try Hello Sunday’s The One That’s Got It All – which is one of my favourites.” – Jessica

“Brushes are so crucial when it comes to applying make-up that will stay all day. Try applying your base (foundation and concealer) with the MyKitCo 0.7 Foundation Brush, before finishing with a dampened sponge – it’s a great way of pushing the products deep into the skin and setting them firmly in place.” – Zoë

“Hands are great, but they can be quite oily, so where possible use brushes. It goes without saying that any brush you use should be clean – dirty brushes will have oils inside the bristles that have collected over time, and this will cause make-up to crease and slip.” – Zara 

Follow @JessicaKMakeup @BBPro_ZaraFindlay & @ZoeTaylorMakeup for more make-up tips & inspiration