Everything You Need To Know About Victoria Beckham Beauty

The Line Will Launch In Three Stages

Starting with a suits-all eye make-up collection, the range is set to expand gradually, including staples across make-up, skincare, fragrance and wellness, too. But given her signature look usually focuses around sultry, smokey lids, it’s little wonder that her first drop is all about the eyes. Expect everything from creamy liners (that are also waterproof for serious longevity) to do-it-all palettes and satisfyingly glossy lid balms that were inspired by the crystals Victoria like to keep close for healing. Our favourite? The Lid Lustre in Blonde gives a wet, high-shine finish that catches the light beautifully – perfect for both day, night and for giving a smokey eye extra edge.

VB Wanted To Focus On A Range That Catered To Busy Women

Designed with co-founder Sarah Creal (former head of global make-up development and marketing at Estee Lauder), the idea was to create a range that catered to all, especially busy women on-the-go, like Victoria Beckham herself: “I have always been beauty obsessed, and I want to create beauty solutions that address my customers from head-to-toe, inside and out,” says Victoria. “It’s all about making my community feel like the very best versions of themselves.” All the eye products are testament to this admission, with silky, buildable textures that allow you to create a fool-proof look wherever you are.

All Packaging Is Environmentally Friendly & Cruelty-Free

Promising high-end products with proven results, the tag line of the brand, ‘Luxury Performance. Clean Beauty,’ speaks volumes of the brand’s core values. Victoria and Sarah have both explored every option to ensure the ingredients, formulas and packaging have been designed to be as sustainable as possible, without compromising the sophisticated aesthetic VB has worked hard to craft. With this in mind, the eye-shadow compacts are all reusable, while each pot of Lid Lustre has been created from 100% recyclable black glass.

Product Drops Will Be Partly Informed By Her Fans

Victoria’s always been keen to engage with her fans on their individual needs, a tactic that started when she had a standalone fashion store. And it’s a business move that is set to continue now with her beauty line. After launching her own YouTube channel last year, it was apparent that she uses it to engage directly with her fans to garner exactly what the market is after. “Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want.” Put your requests in now people.

The Brand Pledges Full Transparency So Customers Can Invest With Knowledge

Victoria’s also pledging to be open and transparent with customers about ingredients, packaging and results in a bid to change a typical, tight-lipped approach to beauty processes. “VictoriaBeckhamBeauty.com will provide full transparency on each clean ingredient used and what role it plays for each product. Additionally, the brand will share its product development philosophy and rigorous approach to ingredient selection.”

Pricing Is More Accessible Than You’d Think

While the line is positioned as luxury, products start from a relatively accessible £20, and given all formulas have been developed with ‘long-wear’ in mind, you can be assured you’re getting your money’s worth. Expect to see new collections dropping soon and keep your eyes peeled for updates by following closely on Instagram with #NotPerfect and #CleanBeautyLine.

Victoria Beckham Beauty is now available online and at the Victoria Beckham Dover Street Store for a limited time