8 Beauty Instagram Accounts To Follow This Year

Lesley

@freshlengths

Lesley’s make-up is always flawless, with creamy skin and often a perfectly painted lip. She doesn’t shy away from colour either, so expect plenty of ideas for how you can incorporate and play with it yourself – for both day and night. Her feed is full of fashion too, but her videos (found on her feed) are where she demonstrates daily looks, including product drops and honest reviews.

Tar Mar

@tarmarz

One for the cool girls out there, Brooklyn-based Tar Mar focuses on equal parts beauty and style. She regularly shares the products she uses for each of her make-up looks, and there’s an abundance of IGTV videos full of beauty tips, tutorials and easy-to-copy looks. You’ll find lots of envy-inducing snaps of New York, as well some interior titbits and haircare advice.

Melissa’s Wardrobe

@melissaswardrobe  

As a celebrity fashion stylist, Melissa’s feed provides a perfect insight into her glamourous day-to-day life, as well as sharing both interiors and beauty advice. Extremely honest, and with a no BS approach, she regularly shares her make-up staples alongside application technique. There’s haircare advice too, with Melissa sharing all the knowledge for keeping strands shiny and sleek. 

Allana Davison

@allanaramaa 

With a seriously slick aesthetic, Canadian vlogger Allana is well-loved for the wearable make-up looks she creates on her YouTube channel and Instagram feed. Whether it’s glowing skin, glossy eye looks or creating the perfect 'no make-up, make-up' vibe, the end result is always attainable. Whether it's going bare-faced or posting self-deprecating shots and telling relatable anecdotes - you’ll soon see why she’s a firm favourite.

Emily Jane Lathan

@emilyjanelathan

With numerous IGTV clips, Emily is a must-follow for those looking to up their day-to-day beauty game. The overall approach is still to look natural, but she ensures viewers get a real feel for the products and how they sit on the skin. Meanwhile, the permanent grid is  peppered with beautiful shots.

Elise Gill

@Lumi_Lise 

Still relatively new to the beauty scene, we predict Elise’s follower numbers will soar this year. Covering everything from the latest cleansers, to glittery make-up and nail art, her content feels both totally authentic and perfectly achievable. While there’s something for everyone, Elise’s Instagram speaks loudest to fans of minimalist, but still glossy looks and anyone addicted to skincare.

Mariah Leonard

@mariahlleonard

Mariah’s IG feed is full of beautiful looks, often accompanied by a thorough product list so you can replicate all of the steps. You can also expect to find sneaky peeks of new product drops, an insight into her make-up bag, and some fashion inspo for good measure. Her shots have a vintage feel to them too that we love – everything feels very curated and thought through.

Jill Lansky

@theaugustdiaries

Not one to back down from experimenting with colour, Jill’s effortlessly cool approach to beauty never feels intimidating or hard to replicate. Guaranteed to become your new girl crush, you’ll find a mix of advice, and trend-lend beauty looks, as well as the inside track on new beauty launches. Plus, if you’re considering chopping your hair into a lob, this is all the inspiration you need.